3.1.4 Media & Addiction evaluation

Question 1

majority of research on media and addiction is what?

Answer 1

correlational

Question 2

what is a weakness of a lot of research on media and addiction being correlational?

Answer 2

we can’t establish a cause and effect relationship

Question 3

Pechmann & Shih used a lab experiment to assess what?

Answer 3

the effect of smoking portrayal in film on attitudes towards smoking

Question 4

what experimental design did Pechmann and Shih use in investigating smoking portrayal and attitudes?

Answer 4

independent measures on 2 groups

Question 5

(Pechmann & Shih) what did the control group watch?

Answer 5

a film with its smoking scenes cut

Question 6

(Pechmann & Shih) what did the experimental group watch?

Answer 6

an uncut version of the film, with smoking scenes

Question 7

(Pechmann & Shih) found the experimental group what sort of attitude toward smoking in comparison to controls?

Answer 7

more positive attitude

Question 8

Pechmann & Shih’s research provides evidence for what?

Answer 8

SLT, media and addiction

Question 9

what does Pechmann & Shih’s research not show?

Answer 9

media influences people to engage in addictive behaviour

it only shows people’s attitudes change

Question 10

research into the role of media and addiction lacks population validity, what does this mean and why?

Answer 10

the sample is unrepresentative of the entire population

much research focuses on teens/ students

Question 11

Jamieson & Romer looked at trends in tobacco use on TV and smoking rates in the US population, who did their research include?

Answer 11

adults

Question 12

Jamieson & Romer found a what?

Answer 12

clear correlation between tobacco use on TV & adult cigarette consumption

Question 13

Jamieson & Romer controlled factors such as what?

Answer 13

cigarette price

Question 14

Jamieson & Romer suggested tobacco use on Tv may trigger what?

Answer 14

relapse

by providing a cue to start smoking

Question 15

when asking teenagers about the media what do they say they are not?

Answer 15

passive respondents who have no choice in their desicions

Question 16

Atkinson et al interviewed adolescents who were keep to point out images of celebrities drinking was not what?

Answer 16

a major influence on their own behaviour

Question 17

Atkinson et al found adolescents were more likely to say who played more of a role in their drinking behaviour?

Answer 17

their peers

Question 18

adolescents may be unaware of what?

Answer 18

the extent of the effect the media can have on their behaviour

Question 19

the media can have positive effects and may contribute to what?

Answer 19

the reduction of addictive behaviours

Question 20

giving all films containing smoking a 15 certificate is estimated to decrease the number of teen smokers by what?

Answer 20

18%

Question 21

many aspects of the media report the negative aspects of addictive behaviour such as what?

Answer 21

deaths e.g. Amy Winehouse

Question 22

Boyd pointed out negative consequences of addiction shown in film, this may act as what sort of punishment?

Answer 22

vicarious punishment discouraging people from engaging in these behaviours