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Abby Lander
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Decks in this class (43)
Introduction to Sports & Entertainment Marketing Unit 1
List the 3 areas segments needed ...,
Define entertainment,
Describe what a consumer is
4
cards
History of Sports/Entertainment
At the beginning of the 20th cent...,
How did public transportation hel...,
Who is bill veeck and why was he ...
4
cards
The World of Marketing (part I)
Define marketing,
Describe the difference between a...,
Define marketing concept
7
cards
The World of Marketing (continued)
List the 4 p s in the marketing mix,
Describe what occurs in the produ...,
Describe what occurs in the price...
7
cards
7 Key Marketing Functions
List and explain the 7 key market...,
Explain product service management,
Explain distribution
8
cards
Economics of Marketing (part I)
Define economics,
What is gdp,
Describe supply
9
cards
Economics of Marketing (part I continued)
List some examples of how propert...,
List some examples of how propert...,
List the 3 types of intellectual ...
7
cards
Economics of Marketing (part II)
Define sole proprietorship and gi...,
Define partnership and give an ex...,
Explain what a limited partnershi...
7
cards
Sports and Entertainment and the 4 Ps
Define endorsement and give an ex...,
Explain the difference between a ...,
Example of a core product
18
cards
Differences in Marketing of Sports and Entertainment
List the 3 areas where sports and...,
Define consumer loyalty,
How is the sports product differe...
5
cards
Sports Appeal and Marketing Unit 2
Define sports marketing,
Explain the difference between th...,
Give an example of marketing of s...
7
cards
Categories of Sports (Part 1)
Explain what a professional athle...,
Explain what a recreational athle...,
Explain what an amateur athlete is
9
cards
Categories of Sports Part II
Name the committee that runs the ...,
Describe the special olympics,
Describe the paralympics
13
cards
Prestige Power and Profitability
What is mlse and give examples,
Describe what political clout is,
How do sports teams can use polit...
5
cards
The Consumer and Sports Product
Define what a sports consumer is,
List the 2 categories that affect...,
Examples of environmental factors
14
cards
Economic Impact of Sports Marketing
Describe what opportunity cost is,
Explain how opportunity cost impa...,
Define infrastructure
5
cards
Ethics/Sports Betting and Gambling
Basic information on ethics sport...,
List the 6 ethical issues in sports,
Explain performance enhancing dru...
9
cards
Product Design Unit 3
Explain the difference between a ...,
Define points of difference,
List the 7 steps in product devel...
13
cards
Product Life Cycle
List the 4 stages in the product ...,
Explain introduction,
Explain growth
9
cards
Pricing Strategies
Describe gross profit,
Describe net profit,
List the 5 pricing goals
14
cards
Pricing Strategies (continued)
Explain markup pricing,
Give an example of markup pricing,
Explain cost plus pricing
18
cards
Research Process
Define market research,
Describe demographics,
What are some characteristics of ...
20
cards
Research Methods
Define market testing,
List the 6 types of qualitative r...,
Explain respondents
15
cards
Place decision
Define channel of distribution,
Define direct channel,
Explain what direct marketing is
18
cards
Branding
Define brand,
Define brand name,
Define trademark
26
cards
Licensing
Define licensing,
Describe licensor and give an exa...,
Describe licensee and give an exa...
8
cards
Sponsorships
Explain what sponsorship is,
Describe why companies sponsor,
List the 4 types of sponsorships
7
cards
Endorsements
Define endorsement,
List 4 aspects features that comp...,
Explain association
7
cards
Planning the Promotion
Define event marketing,
Example of event marketing,
List the 3 functions of promotion...
8
cards
Advertising
Define advertising,
List the 4 types of advertising,
List some factors that determine ...
10
cards
Sales Promotion
List the 5 types of sales promotion,
Explain coupons rebates,
Advantages and disadvantages of c...
7
cards
Public Relations and Personal Selling
Define publicity,
Define public relations,
Define press kit
25
cards
Marketing Plan (Part 1)
Define what a marketing plan is,
What are the 2 purposes of a mark...,
List the 6 elements of a marketin...
15
cards
Marketing Plan (Part 2)
Explain what marketing strategies...,
Describe how the marketing mix is...,
Explain what implementation is
6
cards
Entertainment and Marketing (Unit 4)
Define entertainment marketing,
Define media and list some exampl...,
Describe what a fad is
5
cards
Branding and Entertainment
Explain what brand identity is an...,
Define brand mark and give an exa...,
Explain what a motionmark is and ...
12
cards
Types of Entertainment Businesses (Part 1)
Define corporate conglomerate,
List the big 5 entertainment cong...,
Explain the difference between a ...
7
cards
Types of Entertainment Businesses (Part 2)
Describe how television networks ...,
Explain how television shows eith...,
List the 3 sources a television p...
14
cards
Types of Entertainment Businesses (Part 3)
Describe how radio stations funct...,
Describe when prime time is for r...,
What is a brick and mortar store
12
cards
Images and Merchandising
0
cards
Types of Entertainment Products (Part 1)
0
cards
Types of Entertainment Products (Part 2)
0
cards
Socialnomics
Define social media,
List some examples of social media,
How has social media influenced e...
3
cards
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