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Trang Bui
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Decks in this class (16)
1. Marketing: Creating Customer Value and Engagement
Marketing is a process by which c...,
The marketing process creating an...,
Needs deprivation definition 3 types
28
cards
2. Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships
Strategic planning goals capabili...,
Mission statement want to accompl...,
Business portfolio businesses and...
30
cards
5. Consumer Markets and Buy Behavior
Culture values perceptions wants ...,
Subculture group of people with s...,
Total market strategy ethnic them...
42
cards
7. Customer Value-Driven Marketing Strategy: Creating Value for Target Customers
Market segmentation,
Market targeting targeting,
Differentiation
40
cards
8. Products, Services, and Brands: Building Customer Value
Product offered to a market for a...,
Service intangible and not result...,
Consumer product bought by final ...
54
cards
9. Developing New Products and Managing the Product Life Cycle
Ways to obtain new products,
New product development process,
Idea generation 2 sources
30
cards
10. Pricing: Understanding and Capturing Customer Value
Price,
Major pricing strategies,
Customer value based pricing
19
cards
11. Pricing Strategies
Market skimming pricing price ski...,
Market penetration pricing,
Product mix pricing strategies
36
cards
14. Engaging Customers and Communicating Customer Value: Integrated Marketing Communication Strategy
Promotion mix also called its mar...,
Advertising,
Sales promotion
31
cards
15. Advertising and Public Relations
Advertising,
Major advertising decisions,
Advertising objective
37
cards
16. Personal Selling and Sales Promotion
Salesperson,
Personal selling,
Sales force management
20
cards
17. Direct, Online, Social Media, and Online Marketing
Direct and digital marketing,
The new direct marketing model fo...,
Rapid growth of direct and digita...
24
cards
Practice Exams
A company sets not a single price...,
4 a firm is using ________ when i...,
7 which of the following is a rea...
11
cards
C1 Exam
1 which of the following is not a...,
2 according to management guru pe...,
3 marketing is defined as a socia...
97
cards
C2 Exam
1 ________ is the process of deve...,
2 which of the following is true ...,
3 which of the following is the f...
101
cards
C5 Exam
1 individuals and households that...,
2 marketing stimuli include which...,
3 which of the following is one o...
55
cards
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principles of marketing
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