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Robert Kuracina
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Decks in this class (14)
1. PODSTATA A VÝZNAM MARKETINGU, DEFINOVANIE ZÁKLADNÝCH POJMOV
Co je marketing,
Co je to potreba a ake typy potri...,
Ako delime potreby podla maslowov...
13
cards
2. VPLYVY MARKETINGOVÉHO PROSTREDIA NA ROZHODOVANIE V MARKETINGU
Co je to marketingove makroprostr...,
Ake faktory sa tykaju makroprostr...,
Definuj demograficke faktory makr...
14
cards
3. FUNKCIE A KONCEPCIE MARKETINGOVÉHO MANAŽMENTU
Ake pozname marketingove funkcie,
Co je analyza,
Ake typy analyz pozname
14
cards
4. SEGMENTÁCIA V MARKETINGU
Co je segmentacia,
Co je segment,
Ake su fazy vyberu cieloveho trho...
13
cards
5. PODSTATA, VÝZNAM A TYPY MARKETINGOVÉHO VÝSKUMU
Co je to marketingovy vyskum,
Aky je proces mark vyskumu,
Ake su typy vyskumu na zaklade ucelu
15
cards
6. MARKETINGOVÉ PLÁNOVANIE A MARKETINGOVÁ STRATÉGIA
Co je marketingova strategia a ak...,
Co je cielom strategicke ho plano...,
Co je marketingove planovanie
10
cards
7. MARKETINGOVÝ MIX Z POHĽADU FIRMY A Z POHĽADU ZÁKAZNÍKA
Co je to marketingovy mix,
Nastroje mark mixu z pohladu podn...,
Nastroje mark mixu z pohladu zaka...
6
cards
8. PRODUKT - ÚSTREDNÝ PRVOK MARKETINGOVÉHO MIXU
Ako klasifikujeme produkty,
Ake su urovne produktu,
Vyrobkova politika ake ma fazy
17
cards
9. CENA V KONTEXTE ŽIVOTNÉHO CYKLU PRODUKTU A NÁKUPNÉHO ROZHODOVANIA
Co je cena co znamena pre spotreb...,
Faktory ovplyvnujuce tvorbu ceny,
Marketingove ciele interne faktory
14
cards
10. DISTRIBÚCIA
Co je distribucia,
Ake su urovne distribucnych cien,
Funkcia distribucnej cesty
17
cards
11. DIGITALNY MARKETING
Co je digitalny marketing,
Digitalne produkty,
Cena
12
cards
12. SPOTREBITEĽSKÉ TRHY, NÁKUPNÉ SPRÁVANIE
Nakupne spravanie na spotrebitels...,
Cierna skrinka spotrebitela,
Faktory ovplyvnujuce spravanie sp...
6
cards
13. NÁKUPNÉ SPRÁVANIE ORGANIZÁCII
Nakupne spravanie na trhoch organ...,
Typy trhov organizacii,
Cim je typicke b2c
9
cards
14. SOCIALNE SIETE
0
cards
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