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Sample Decks:
3.7.1 Mission, corporate objectives and strategy,
3.7.2 Analysing the existing internal position of a business strengths and weaknesses financial ratio analysis,
3.7.3 Analysing the existing internal position of a business to assess strengths and weaknesses: overall performance
Sample Decks:
Chapter 1: Creating and Capturing Customer Value,
Chapter 2: Company and Marketing Strategy - Partnering to Build Customer Engagement, Value and Relationships,
Chapter 3: The Marketplace and Customers - Analysing the Environment