value-based marketing

This class was created by Brainscape user Alex Schmitt. Visit their profile to learn more about the creator.

Decks in this class (20)

ANDERSON - CUSTOMER VALUE PROPOSITIONS
No deck description has yet been added by the author.
4  cards
THOMAS, MENON - INTERNAL REFERENCE PRICE & PRICE EXPECTATIONS
No deck description has yet been added by the author.
3  cards
HINTERHUBER - VIOLATIONS OF RATIONAL CHOICE IN PRICING
No deck description has yet been added by the author.
2  cards
HAMILTON - PARTIONING PRICES
No deck description has yet been added by the author.
2  cards
SIMON & KUCHER LECTURE
No deck description has yet been added by the author.
6  cards
HOMBURG - HOW TO ORGANIZE PRICING
No deck description has yet been added by the author.
5  cards
TÖYTÄRI - BARRIERS TO VALUE BASED PRICING
No deck description has yet been added by the author.
4  cards
RIZZI - MACHINE LEARNING TO IMPROVE PRICING PERFORMANCE
No deck description has yet been added by the author.
1  cards
HINTERHUBER - RETHINKING PRICING STRATEGY
No deck description has yet been added by the author.
3  cards
LESZINSKI, MARN - SETTING VALUE NOT PRICE
No deck description has yet been added by the author.
6  cards
HOMBURG - RELATIONSHIP BETWEEN SATISFACTION AND WILLINGNESS TO PAY
No deck description has yet been added by the author.
5  cards
HOHENBERG - INNOVATION SELLING IN DIFFERENT CULTURES
No deck description has yet been added by the author.
7  cards
GRANT - AMBIVERT ADVANTAGE
No deck description has yet been added by the author.
3  cards
BERTINI, GOURVILLE - PRICING TO CREATE SHARED VALUE
No deck description has yet been added by the author.
1  cards
HOMBURG - CUSTOMER NEED KNOWLEDGE
No deck description has yet been added by the author.
3  cards
SIMKIN - B2B SECTORISATION
No deck description has yet been added by the author.
1  cards
LUTZ, NEWLANDS - CONSUMER SEGMENTATION SHARING ECONOMY/AIRBNB CASE
No deck description has yet been added by the author.
2  cards
NAM,YOSHI - HARVESTING BRAND INFOS FROM SOCIAL TAGS
No deck description has yet been added by the author.
6  cards
SINEK - GOLDEN CIRCLE TED TALK
No deck description has yet been added by the author.
2  cards
PAYNE, FROW - DEVELOPING SUPERIOR VP - CASE STUDY B2B/B2C
No deck description has yet been added by the author.
5  cards

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value-based marketing

  • Class purpose General learning

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