Strategic Brand Management Flashcards

Decks in this Class (5):

• Legal Brand

  Legal Brand

  Sample Cards:

  what are the 4 types of intellectual pro,

  what is genericide,

  what do trademarks do
  14 Cards
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• Brand Values

  Brand Values

  Sample Cards:

  what are core values,

  what are relatable values,

  how do values summarise a brand
  6 Cards
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• Brand Positioning

  Brand Positioning

  Sample Cards:

  define brand positioning,

  positioning is as result of analytical p,

  what are kotler and keller 2012 s 4 ques
  8 Cards
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• Brand Personality

  Brand personality

  Sample Cards:

  what are the 5 dimensions of brand perso,

  define brand personality,

  what are the facets of sincerity
  8 Cards
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• Image And Identity

  Image And Identity

  Sample Cards:

  what is the difference between image and,

  what are the top 2 sections of the ident,

  what are the middle 2 sections of the id
  10 Cards
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