This class was created by Brainscape user Susanne t. Visit their profile to learn more about the creator.

Decks in this class (16)

L1: What is social media marketing?
No deck description has yet been added by the author.
7  cards
L2: History, recent developments and ethics
No deck description has yet been added by the author.
22  cards
L3: Platforms and network effects
No deck description has yet been added by the author.
43  cards
L4: Customer Experience and CRM in the digital age
No deck description has yet been added by the author.
21  cards
L5: The psychology behind social media marketing
No deck description has yet been added by the author.
19  cards
L6: Branding and antropomorphic marketing
No deck description has yet been added by the author.
23  cards
L7: The future of Influencer Marketing
No deck description has yet been added by the author.
18  cards
L8: Customer Engagement
No deck description has yet been added by the author.
33  cards
L9: Consumer need and desires
No deck description has yet been added by the author.
46  cards
L10: Strategy, objectives, segmentation and targeting
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34  cards
L11 Tactical planning and execution
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20  cards
L13: Creativity and visuality
No deck description has yet been added by the author.
33  cards
L14: Crisis communication - do's and dont's
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14  cards
L15: Evaluating the future of SMM and the use of AI
No deck description has yet been added by the author.
25  cards
L16: Metrics and Analytics
No deck description has yet been added by the author.
39  cards
L17: Evaluation of social media marketing
No deck description has yet been added by the author.
15  cards

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social media

  • Class purpose General learning

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