Services Marketing Flashcards

Decks in this Class (8):

• Customer Satisfaction Service Quality Se

  Customer Satisfaction, Service Quality & Service Standards (Chs. 11,12)

  Sample Cards:

  the three stage model for services,

  indirect measurement of customer satisfa,

  direct measurement of customer satisfact
  13 Cards
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• Service Failure And Recovery Ch 13

  Service Failure and Recovery (Ch. 13)

  Sample Cards:

  types of service failures,

  service delivery system failure is,

  customer needs and requests failure is
  11 Cards
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• Customer Loyalty And Retention

  Customer Loyalty and Retention

  Sample Cards:

  customer retention,

  loyalty,

  customer retention strategies
  5 Cards
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• Integrated Marketing Communication Ch 7

  : Integrated Marketing Communication (Ch. 7) and digital marketing

  Sample Cards:

  for a person to be persuaded by any form,

  strategies to minimise the communication
  2 Cards
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• Customer Experience Perspective

  Customer Experience Perspective

  Sample Cards:

  the three stages model for service is,

  the pre purchase stage components,

  what is emotional labour
  7 Cards
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• Managing The Physicall Process And Bluep

  Managing the Physicall Process and Blueprinting
  0 Cards
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• Pricing

  Pricing

  Sample Cards:

  difficulty of pricing services for firms,

  difficulty of understanding pricing of s,

  pricing strategy three approaches to pro
  7 Cards
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• Concepts And Theories

  Concepts and Theories
  0 Cards
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