Service Marketing, Marketing Ethics and Sustainability Flashcards

Decks in this Class (13):

• Service Marketing Chapter 1 Vt21

  Service marketing - Chapter 1 VT21

  Sample Cards:

  what are the two natures of services wha,

  what are the services when people as rec,

  what are the services when possessions a
  17 Cards
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• Service Marketing Chapter 2 Consumer Beh

  Service Marketing - Chapter 2 : Consumer Behaviour in Services

  Sample Cards:

  what are the 3 qualities evaluated for s,

  what is the continuum of evaluation for,

  what are the stages in consumer decision
  5 Cards
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• Service Marketing Chapter 3 Customer Exp

  Service Marketing - Chapter 3 : Customer Expectations of a service

  Sample Cards:

  what is the dual customer expectation le,

  give an exemple of how an expectation ca,

  what is composed desired service
  5 Cards
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• Service Marketing Chapter 4 Customer Per

  Service Marketing - Chapter 4 : Customer Perceptions of Service

  Sample Cards:

  what is the service quality,

  what are the service quality assessments,

  the five dimensions of service quality a
  3 Cards
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• Service Marketing Chapter 11

  Service Marketing - Chapter 11

  Sample Cards:

  what is the definition of service cultur,

  what are the critical importance of serv,

  has this critical importance increased o
  13 Cards
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• Service Marketing Chapter 12

  Service Marketing - Chapter 12

  Sample Cards:

  give 3 examples of the types of services,

  how customers widen the service performa,

  give 4 ways other customers can detract
  10 Cards
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• Service Marketing Chapter 15

  Service Marketing - Chapter 15
  0 Cards
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• Chapter 7 Building Customer Relationship

  Chapter 7 : Building Customer Relationships

  Sample Cards:

  what kind of customer expectations relat,

  what are the 4 relationship stages,

  what are the 4 benefits of relationship
  14 Cards
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• Chapter 10 The Physical And Virtual Serv

  Chapter 10 : The physical and virtual servicescape

  Sample Cards:

  definition,

  what are the tangible cues,

  can you give exemple of elements of phys
  7 Cards
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• Chapter 6

  Chapter 6

  Sample Cards:

  what type of information do marketers co,

  what is airline loyalty scheme data,

  what is the main issue for the service p
  10 Cards
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• Chapter 8

  Chapter 8

  Sample Cards:

  what are the types of new services,

  what is the service innovation and devel,

  new service strategy matrix for identify
  23 Cards
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• Chapter 5

  Chapter 5

  Sample Cards:

  what are the 5 gap in a process of selli,

  why todays communication are so complex,

  what are communication tools
  10 Cards
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• Chapter 17 Princing Of Services

  Chapter 17 : Princing of Services

  Sample Cards:

  what is the reasons why service prices a,

  what is the customer knowledge of servic,

  what is the total cost to the cutomer
  8 Cards
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