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principles of marketing

This class was created by Brainscape user Isaiah Waterhouse. Visit their profile to learn more about the creator.

By: Isaiah Waterhouse
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Decks in this class (16)

Chapter 1. Creating Customer Value and Engagement
No deck description has yet been added by the author.
17  cards
Chapter 2. Company and Marketing Strategy
No deck description has yet been added by the author.
25  cards
Chapter 8. Products, Services, and Brands
No deck description has yet been added by the author.
23  cards
Chapter 9. Developing New Products
No deck description has yet been added by the author.
16  cards
Chapter 10. Pricing
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12  cards
Chapter 11. Pricing Strategies
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23  cards
Chapter 12. Marketing Channels
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11  cards
Chapter 18. Competitive Advantage
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11  cards
Chapter 13. Retailing
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16  cards
Chapter 14. Engage and Communicate Customer Value (From FCB Grid)
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18  cards
Chapter 15. Advertising & Public Relations
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28  cards
Chapter 3. Analyzing the Marketing Environment
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24  cards
Chapter 7. Customer Value-Driven Marketing Strategy
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31  cards
Chapter 16. Personal Selling & Sales Promotion
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16  cards
Chapter 17. Direct, Online, Social Media, and Mobile Marketing
No deck description has yet been added by the author.
11  cards
Chapter 4. Managing Market Information
No deck description has yet been added by the author.
7  cards

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principles of marketing

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