Operational Marketing Flashcards

Decks in this Class (9):

• 1 Marketing

  1 - Marketing

  Sample Cards:

  definition of marketing,

  two fold marketing goal,

  marketing process
  34 Cards
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• 2 Analyzing The Marketing Environment

  2 - Analyzing the Marketing Environment

  Sample Cards:

  marketing environment,

  importance of market research marketing,

  micro environment
  23 Cards
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• 3 Managing Marketing Information

  3 - Managing Marketing Information

  Sample Cards:

  customer insights,

  why are customer insights useful,

  customer insight teams
  22 Cards
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• 4 Products Services And Brands

  4 - Products, Services and Brands

  Sample Cards:

  core customer value,

  types of products,

  types of consumer products 4
  31 Cards
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• 5 Engaging Customers Communicating Value

  5 - Engaging Customers & Communicating Value

  Sample Cards:

  promotion mix,

  advertising,

  public relations
  28 Cards
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• 6 Direct Online Social Media Marketing

  6 - Direct, Online, Social Media Marketing

  Sample Cards:

  direct and digital marketing,

  what is built though digital marketing,

  new direct marketing model
  19 Cards
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• 7 Pricing

  7 - Pricing

  Sample Cards:

  smart manager pricing,

  major pricing strategies,

  customer value based pricing
  21 Cards
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• 8 Pricing Strategies

  8 - Pricing Strategies

  Sample Cards:

  new product pricing strategies,

  market skimming pricing,

  market penetration pricing
  23 Cards
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• 9 Marketing Channels

  9 - Marketing Channels

  Sample Cards:

  supply chain,

  difference between supply chain and dema,

  value delivery network
  29 Cards
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