This class was created by Brainscape user J L. Visit their profile to learn more about the creator.
By:
J L
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Decks in this class (63)
H1 Online marketing
No deck description has yet been added by the author.
44
cards
2.1 Online marketing en strategie
No deck description has yet been added by the author.
6
cards
2.3 het businessmodel
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30
cards
2.4 vaststellen van de gevolgen voor online marketing van nieuwe internettechnologie
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6
cards
3.1 Internetgebruik
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4
cards
3.2 kopen via internet
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19
cards
3.3 model voor online consumentengedrag
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9
cards
3.4 Online marktonderzoek
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24
cards
4.1 Cocreatie
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10
cards
4.2 Productontwikkeling, mass collaboratie en crowdsourcing
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8
cards
4.3 Productrealisatie en online dienstverlening
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6
cards
4.4 Productverbetering
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11
cards
5.1 online marketingcommunicatie: de basis
No deck description has yet been added by the author.
25
cards
5.2 zoekmachinemarketing
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35
cards
5.3 linkbuilding
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27
cards
5.4 display advertising
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26
cards
5.5 E-mailmarketing
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22
cards
5.6 Viral marketing, video en games
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12
cards
5.7 Contentmarketing
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9
cards
6.1 online verkoop
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22
cards
6.2 affiliate maketing
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19
cards
6.3 online prijsbepaling
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21
cards
7.1 keuze van distributiekanalen
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16
cards
7.2 betalen
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25
cards
7.3 deelprocessen van orderafhandeling
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4
cards
7.4 online service
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6
cards
8.1 online customer relationship management
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36
cards
8.2 werken met klantgroepen
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9
cards
8.3 verhogen van klantwaarde
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5
cards
8.4 individuele waardeproposities
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7
cards
8.5 customer journey
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3
cards
8.6 social CRM
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2
cards
9.1 rol van social media
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2
cards
9.2 Waarom en hoe gebruiken mensen social media?
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6
cards
9.3 Social media inzetten op drie verschillende niveaus
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5
cards
9.4 social business
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6
cards
9.5 adverteren op sociale netwerken
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8
cards
9.6 ontwikkeling van een social-mediastrategie
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9
cards
9.7 meten van het succes op social media
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9
cards
10.1 het begrip mobiele marketing
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2
cards
10.2 communicatiekanalen voor mobiele marketing
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3
cards
10.3 marketingcommunicatie via mobile devices
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9
cards
10.4 Voor- en nadelen van mobiele marketingcommunicatie
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2
cards
10.5 succesfactoren van mobiele marketingcommunicatie
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1
cards
11.1 Effectieve websites ontwerpen
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6
cards
11.2 Beïnvloeden van de bezoeker
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6
cards
11.3 Gebruiksvriendelijkheid
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6
cards
11.4 webcontent en webtekst
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7
cards
11.5 interactie en conversie
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7
cards
11.6 effectieve landingspagina's
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3
cards
11.7 Contentmanagementsysteem
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2
cards
11.8 Zoekmachineptimalisatie (SEO)
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15
cards
12.1 Digital analytics: definitie en uitgangspunten
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4
cards
12. 2 de trechter van online marketing vertaald in prestatie-indictoren
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25
cards
12.3 verschillende verkeersbronnen binnen digital analytics
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7
cards
12.4 het ABC- model: de trechter van online marketing
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5
cards
12.5 herkennen van de fase waarin de bezoeker zit
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1
cards
12.6 social media metrics
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1
cards
12.7 Webanalytics in de organisatie
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4
cards
13.1 organiseren van online marketingactiviteiten
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7
cards
13.2 Online marketingplan
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11
cards
13.3 projectmanagement
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4
cards
13.4 Juridische aspecten van online marketing
No deck description has yet been added by the author.
7
cards
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online marketing
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