This class was created by Brainscape user Claire Bent. Visit their profile to learn more about the creator.
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Claire Bent
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Decks in this class (12)
Lecture 2: Brand Defined/Why Brands Matter
No deck description has yet been added by the author.
31
cards
3: Brand Challenges and CBBE
No deck description has yet been added by the author.
55
cards
4: Brand Resonance
No deck description has yet been added by the author.
49
cards
5: Measuring Sources of Brand Equity
No deck description has yet been added by the author.
40
cards
6: Discovering Brand Blind Spots
No deck description has yet been added by the author.
11
cards
8: Designing Marketing Mix/IMC
No deck description has yet been added by the author.
42
cards
7: Brand Elements
No deck description has yet been added by the author.
30
cards
Digital
No deck description has yet been added by the author.
26
cards
Secondary Associations
No deck description has yet been added by the author.
15
cards
Measuring outcomes of Brand equity
No deck description has yet been added by the author.
26
cards
New Products and Brand Extensions
No deck description has yet been added by the author.
24
cards
Brand Architecture Strategies
No deck description has yet been added by the author.
41
cards
More about
mrkt 438
- Class purpose General learning
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mrkt438
- 6 decks
- 85 flashcards
- 1 learners
Decks:
Brand Architecture, Leveraging Secondary Associations, Digital Marketing Programs, And more!
MRKT438
- 11 decks
- 256 flashcards
- 2 learners
Decks:
Importance Of Brands Brands Vs Products, Brand Challenges Cbbe Drivers Of Strong, Measuring Brand Equity Driver Sources Of, And more!
