MOS 2320: Marketing Flashcards

Decks in this Class (8):

• Ch 1 Overview Of Marketing

  Ch 1 - Overview of Marketing

  Sample Cards:

  marketing,

  marketing plan,

  need
  19 Cards
  Preview Flashcards
• Ch 2 Developing Marketing Strategies Mar

  Ch 2 - Developing Marketing Strategies/Marketing Plan

  Sample Cards:

  marketing strategy,

  sustainable competitive advantage,

  customer excellence
  25 Cards
  Preview Flashcards
• Ch 3 Analyzing The Marketing Environment

  Ch 3 - Analyzing the Marketing Environment

  Sample Cards:

  competitive intelligence ci,

  macroenvironmental factors,

  culture
  19 Cards
  Preview Flashcards
• Ch 4 Consumer Buying Behavior B2c

  Ch 4 - Consumer Buying Behavior (B2C)

  Sample Cards:

  need recognition,

  functional needs,

  psychological needs
  41 Cards
  Preview Flashcards
• Ch 5 Business Buying Behavior B2b

  Ch 5 - Business Buying Behavior (B2B)

  Sample Cards:

  b2b marketing,

  resellers,

  derived demand
  20 Cards
  Preview Flashcards
• Ch 6 Market Segmentation Targeting And P

  Ch 6 - Market Segmentation, Targeting, and Positioning

  Sample Cards:

  geographic segmentation,

  demographic segmentaion,

  psychographics
  23 Cards
  Preview Flashcards
• Ch 7 Marketing Research

  Ch 7 - Marketing Research

  Sample Cards:

  marketing research,

  secondary data,

  primary data
  25 Cards
  Preview Flashcards
• Ch 17 Global Perspective

  Ch 17 - Global Perspective

  Sample Cards:

  globalization,

  trade sanctions,

  tariff or duty
  16 Cards
  Preview Flashcards