This class was created by Brainscape user Rahul Sane. Visit their profile to learn more about the creator.

Decks in this class (21)

CH01: Mktg Realities
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19  cards
CH02: Mktg Planning and Mgmt
No deck description has yet been added by the author.
32  cards
CH03: Analyzing Consumer Markets
No deck description has yet been added by the author.
27  cards
CH04: Analyzing Business Markets
No deck description has yet been added by the author.
21  cards
CH05: Conducting Marketing Research
No deck description has yet been added by the author.
49  cards
CH06: Market Segments and Target Customers
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28  cards
CH07: Value Proposition and Positioning
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25  cards
CH08: Designing and Managing Products
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28  cards
CH09: Designing and Managing Services
No deck description has yet been added by the author.
32  cards
CH10: Building Strong Brands
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42  cards
CH11: Pricing and Sales Promotions
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50  cards
CH12: Managing Marketing Communications
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33  cards
CH13: Integrated Marketing Campaigns
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38  cards
CH14: Personal Selling and Direct Marketing
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34  cards
CH15: Distribution Channels
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32  cards
CH16: Managing Retailing
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29  cards
CH17: Driving Growth in Competitive Markets
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53  cards
CH18: New Market Offerings
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25  cards
CH19: Building Customer Loyalty
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20  cards
CH20: Tapping into Global Markets
No deck description has yet been added by the author.
48  cards
CH21: Socially Responsible Marketing
No deck description has yet been added by the author.
25  cards

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mktg management

  • Class purpose General learning

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