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Decks in this class (28)
Chapter 1
Marketing,
To serve both buyers and sellers ...,
The key to achieving these two ob...
17
cards
Exam 1: 2 sample test
A reasonable definition of market...,
The wal mart video featured a dis...,
According to the text the sales e...
13
cards
Exam 1 : Chapter 1
Definition s of marketing,
Misconceptions about marketing,
Brief history of marketing 1850 p...
7
cards
Exam 1: Chapter 2
Marketing myopia definition and,
Current examples of marketing myopia,
Four causes of marketing myopia
8
cards
Exam 1: Chapter 3
All the demographics information ...,
World vs united states vs nevada,
Age cohorts snake idea
7
cards
Exam 1: Chapter 5
Five step process for decisions,
Problem recognition,
Information search and shopping r...
19
cards
Exam 1: Chapter 6
Businesses manufactures users oem s,
Businesses related industries,
Businesses service providers
25
cards
Exam 1: Chapter 7
Gray markets,
What are grey products,
A true knockoff is a ______
15
cards
Exam 1 : Walmart
How does walmart help their emplo...,
How is walmart eco friendly,
How does walmart improve their se...
4
cards
Exam 1: Land's end
The lands end video stressed,
What are the 2 main things that t...,
Straight rebuys
7
cards
Exam 2 - Chapter 8
_____ data are facts and figured ...,
Marketing research includes which...,
Place the steps of the marketingf...
82
cards
Exam 2 - Chapter 9
0
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Exam 2- Chapter 10
0
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Exam 2 - Chapter 11
0
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Exam 2 - Chapter 15
0
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Exam 2 - Chapter 12
0
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Exam 2 - Chapter 14
0
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Exam 2 - Second midterm - Sample exam
1 the creston winery video featured,
2 according to the text what perc...,
3 a middleman that takes title to...
15
cards
Exam 2- Service marketing
1 services marketing how services...,
Consumer behavior issues with ser...,
Search
16
cards
Exam 2 - Marketing Channels
Consumer markets,
Business markets,
Middleman terminology specific
20
cards
Exam 2 - Supply Chain Management
Supply chain,
Supply chain outsourcing of logis...,
Service cost tradeoffs
11
cards
Exam 2 - Research
Five step process and rationale f...,
1 define the problem,
2 develop the research plan
16
cards
Exam 2 - Segmentation
Segmentation rationale,
Segments should be,
Segment stability stability issue
17
cards
Exam 2 - Innovation
Definition of an innovation,
Product,
Product hierarchy
11
cards
Exam 2 - Branding
Branding,
Legal issues,
Consumer benefits
19
cards
Exam 2 - Pricing
Skimming vs penetration,
Odd even,
Price points
14
cards
Exam 3 - study guide
0
cards
Exam 3 - sample test
1 the sales management video feat...,
2 coupon redemption rates in the ...,
3 a majority of trade promotions ...
7
cards
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mkt 301
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