MKC1 - Fundamentals of Marketing and Business Communication Flashcards

Decks in this Class (12):

• Chapter 2 Strategic Planning

  Chapter 2 ("Strategic Planning")

  Sample Cards:

  target markets,

  value proposition,

  strategic planningstrategic planning can
  33 Cards
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• Chapter 2 Strategic Planning Quiz

  Chapter 2 ("Strategic Planning") quiz

  Sample Cards:

  2 the focus of a value proposition is __,

  3 what serves as an effective guide for,

  4 which of the following is the best sta
  18 Cards
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• Chapter 1 What Is Marketing

  Chapter 1 ("What is Marketing")

  Sample Cards:

  the traditional way of viewing the compo,

  there are four activities or components,

  logistics
  11 Cards
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• Chapter 1 What Is Marketing Quiz

  Chapter 1 ("What is Marketing") quiz

  Sample Cards:

  1 which of the following is contained as,

  2 which association below between the am,

  3 which of the following is part of the
  23 Cards
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• Chapter 5 Market Segmenting Targeting An

  Chapter 5 ("Market Segmenting, Targeting, and Positioning")

  Sample Cards:

  what is the difference between market se,

  what is demographic segmentation name an,

  how would you describe psychographics na
  11 Cards
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• Chapter 5 Market Segmenting Targeting An

  Chapter 5 ("Market Segmenting, Targeting, and Positioning") quiz

  Sample Cards:

  1 clairol designs its shampoo products t,

  2 ocean spray plans it production and ma,

  3 segmentation of a market according to
  16 Cards
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• Chapter 10 Gathering And Using Informati

  Chapter 10 ("Gathering and Using Information: Marketing Research and Market Intelligence")

  Sample Cards:

  what is secondary research,

  where can secondary research sources be,

  what is primary research
  7 Cards
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• Chapter 10 Gathering And Using Informati

  Chapter 10 ("Gathering and Using Information: Marketing Research and Market Intelligence") quiz

  Sample Cards:

  1 a company who tracks how many visitors,

  2 making internal data accessible to emp,

  3 the process of accessing different dat
  18 Cards
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• Chapter 6 Creating Offerings

  Chapter 6 ("Creating Offerings")

  Sample Cards:

  different types of consumer offerings co,

  different types of consumer offerings sh,

  different types of consumer offerings sp
  9 Cards
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• Chapter 7 Developing And Managing Offeri

  Chapter 7 ("Developing and Managing Offerings")

  Sample Cards:

  developing new offeringsstep 1 idea gene,

  developing new offeringsstep 2 idea scre,

  developing new offeringsstep 2 idea scre
  19 Cards
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• Chapter 3 Consumer Behavior How People M

  Chapter 3 ("Consumer Behavior: How People Make Buying Decisions")

  Sample Cards:

  6 stages in the consumers purchasing pro,

  12 which term describes the combination,

  operant conditioning
  4 Cards
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• Chapter 4 Business Buying Behavior

  Chapter 4 ("Business Buying Behavior")

  Sample Cards:

  3 which of the following is a difference,

  4 clint winchester works as a sales repr,

  joint demand
  16 Cards
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