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mkc1 - fundamentals of marketing and business communication

This class was created by Brainscape user Keiichi Uegaki. Visit their profile to learn more about the creator.

By: Keiichi Uegaki
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Decks in this class (12)

Chapter 2 ("Strategic Planning")
Target markets,
Value proposition,
Strategic planningstrategic plann...
33  cards
Chapter 2 ("Strategic Planning") quiz
2 the focus of a value propositio...,
3 what serves as an effective gui...,
4 which of the following is the b...
18  cards
Chapter 1 ("What is Marketing")
The traditional way of viewing th...,
There are four activities or comp...,
Logistics
11  cards
Chapter 1 ("What is Marketing") quiz
1 which of the following is conta...,
2 which association below between...,
3 which of the following is part ...
23  cards
Chapter 5 ("Market Segmenting, Targeting, and Positioning")
What is the difference between ma...,
What is demographic segmentation ...,
How would you describe psychograp...
11  cards
Chapter 5 ("Market Segmenting, Targeting, and Positioning") quiz
1 clairol designs its shampoo pro...,
2 ocean spray plans it production...,
3 segmentation of a market accord...
16  cards
Chapter 10 ("Gathering and Using Information: Marketing Research and Market Intelligence")
What is secondary research,
Where can secondary research sour...,
What is primary research
7  cards
Chapter 10 ("Gathering and Using Information: Marketing Research and Market Intelligence") quiz
1 a company who tracks how many v...,
2 making internal data accessible...,
3 the process of accessing differ...
18  cards
Chapter 6 ("Creating Offerings")
Different types of consumer offer...,
Different types of consumer offer...,
Different types of consumer offer...
9  cards
Chapter 7 ("Developing and Managing Offerings")
Developing new offeringsstep 1 id...,
Developing new offeringsstep 2 id...,
Developing new offeringsstep 2 id...
19  cards
Chapter 3 ("Consumer Behavior: How People Make Buying Decisions")
6 stages in the consumers purchas...,
12 which term describes the combi...,
Operant conditioning
4  cards
Chapter 4 ("Business Buying Behavior")
3 which of the following is a dif...,
4 clint winchester works as a sal...,
Joint demand
16  cards

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mkc1 - fundamentals of marketing and business communication

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