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mgmt 220: marketing

This class was created by Brainscape user Kale Blakely. Visit their profile to learn more about the creator.

By: Kale Blakely
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Decks in this class (10)

Chapter 1: Marketing: Creating Customer Value and Engagement
No deck description has yet been added by the author.
60  cards
Chapter 2: Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships
No deck description has yet been added by the author.
66  cards
Chapter 4: Managing Marketing Information to Gain Customer Insights
No deck description has yet been added by the author.
70  cards
Chapter 3: Analyzing the Marketing Environment
No deck description has yet been added by the author.
53  cards
Chapter 5: Understanding Consumer and Business buyer Behaviour
No deck description has yet been added by the author.
86  cards
Chapter 6: Customer Value-Driven Marketing Strategy
No deck description has yet been added by the author.
50  cards
Chapter 7: Products, Services, and Brands: Building Customer Value
No deck description has yet been added by the author.
88  cards
Chapter 14: Direct, Online, Social Media, and Mobile Marketing
No deck description has yet been added by the author.
36  cards
Chapter 15: The Global Marketplace
No deck description has yet been added by the author.
32  cards
Chapter 16: Sustainable Marketing: Social Responsibility and Ethics
No deck description has yet been added by the author.
40  cards

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mgmt 220: marketing

  • Class purpose General learning

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