mcq Flashcards

Decks in this Class (10):

• Segmenting Consumer Markets

  segmenting consumer markets

  Sample Cards:

  steps for market segmentation,

  steps for market targeting,

  steps for market positioning
  12 Cards
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• Group Influences

  group influences

  Sample Cards:

  importance of groups,

  social identity theory,

  contractual or associative group
  12 Cards
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• Decision Making Process

  decision making process

  Sample Cards:

  consumer decision making process,

  individual influences,

  group influences
  10 Cards
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• Marketing Mix

  marketing mix

  Sample Cards:

  4 ps product mm,

  3 ps 7 service mm,

  physical evidence
  5 Cards
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• Marketing Services

  marketing services

  Sample Cards:

  characteristics of a service,

  intangibility,

  inseparability
  6 Cards
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• Global Marketing

  global marketing

  Sample Cards:

  global marketing,

  what do they do,

  ethnocentric
  8 Cards
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• Innovation

  innovation

  Sample Cards:

  innovation,

  extension strategy,

  innovation price
  5 Cards
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• Personas Vs Segments

  personas vs segments

  Sample Cards:

  personas,

  content marketing,

  buyers journey
  5 Cards
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• B2b

  B2B

  Sample Cards:

  b2b marketing,

  why because companies need products serv,

  characteristics of b2b markets the buyer
  6 Cards
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• Sustainable Marketing

  sustainable marketing

  Sample Cards:

  sustainable marketing,

  why are companies going green,

  product
  6 Cards
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