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marketing theory

This class was created by Brainscape user Marcus Pilgaard. Visit their profile to learn more about the creator.

By: Marcus Pilgaard
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Decks in this class (11)

01 - The realms and drivers
No deck description has yet been added by the author.
5  cards
02 - The process of exchange I – Business models and value creation
No deck description has yet been added by the author.
24  cards
03 - The process of exchange II – Marketing across cultures
No deck description has yet been added by the author.
17  cards
04 - The behaviour of buyers I - Individuals
No deck description has yet been added by the author.
17  cards
06 - The behaviour of buyers II - Collectives
No deck description has yet been added by the author.
8  cards
07 - The Behaviour of sellers I - Marketing orientation
No deck description has yet been added by the author.
19  cards
08 - The Behaviour of sellers II - Marketing ethics, CSR and theory in use
No deck description has yet been added by the author.
9  cards
10 - The institutional framework I – Market creation and dynamics
No deck description has yet been added by the author.
8  cards
11 - The institutional framework II – Marketing practice
No deck description has yet been added by the author.
7  cards
12 - Marketing and Society I – Social marketing
No deck description has yet been added by the author.
11  cards
13 - Marketing and Society II – Macro-marketing
No deck description has yet been added by the author.
24  cards

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marketing theory

  • Class purpose General learning

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