This class was created by Brainscape user E D. Visit their profile to learn more about the creator.
By:
E D
- decks
- flashcards
- learners
Decks in this class (19)
chapter 1 - marketing strategy first principle approach
No deck description has yet been added by the author.
9
cards
chapter 2 - marketing principle #1: all customers differ -> managing customer heterogeneity
No deck description has yet been added by the author.
11
cards
article 1: rediscovering market segmentation
No deck description has yet been added by the author.
4
cards
article 2: customer value propositions in business markets
No deck description has yet been added by the author.
6
cards
chapter 3 - marketing principle #2: all customers change -> managing customer dynamics
No deck description has yet been added by the author.
8
cards
chapter 7: Marketing principle #3 - managing relationship-based sustainable competitive advantage
No deck description has yet been added by the author.
12
cards
article 3: challenges in managing customer relationships in today's world
No deck description has yet been added by the author.
2
cards
article 4: the customer pyramid-creating and serving profitable customers
No deck description has yet been added by the author.
6
cards
chapter 5 - marketing principle #3 - managing brand-based sustainable competitive advantage
No deck description has yet been added by the author.
3
cards
article 5: how to stop customers from fixating on price
No deck description has yet been added by the author.
5
cards
article 6: elements of strategic social media marketing - a holistic framework
No deck description has yet been added by the author.
6
cards
article 7: IMC (integrated marketing communication) - integrative review
No deck description has yet been added by the author.
7
cards
chapter 6 - marketing principle #3: managing offering-based sustainable competitive advantage
No deck description has yet been added by the author.
12
cards
article 8: competing in the age of omnichannel retailing
No deck description has yet been added by the author.
2
cards
article 9: First-mover advantage - a synthesis, conceptual framework, research proposition
No deck description has yet been added by the author.
8
cards
article 10: customer engagement through omnichannel retailing - effects of channel integration quality
No deck description has yet been added by the author.
5
cards
chapter 4 - marketing principle #3: all competitors react -> managing sustainable competitive advantage
No deck description has yet been added by the author.
10
cards
article 11: transient advantage
No deck description has yet been added by the author.
3
cards
article 12: customer loyalty is overrated
No deck description has yet been added by the author.
2
cards
More about Marketing strategy & practice
- Class purpose General learning
The creator of this class did not yet add a description for what is included in this class.
How studying works.
Brainscape's adaptive web mobile flashcards system will drill you on your weaknesses, using a pattern guaranteed to help you learn more in less time.
Add your own flashcards.
Either request "Edit" access from the author, or make a copy of the class to edit as your own. And you can always create a totally new class of your own too!
What's Brainscape anyway?
Brainscape is a digital flashcards platform where you can find, create, share, and study any subject on the planet.
We use an adaptive study algorithm that is proven to help you learn faster and remember longer.
Looking for something else?
Business and Strategy in Emerging Mar...
- 10 decks
- 222 flashcards
- 2 learners
Decks:
What Is An Emerging Market, Institutional Voids And Political Framew, Opportunities And Trends In Emerging Mar, And more!
Competitive Marketing Strategy
- 4 decks
- 99 flashcards
- 2 learners
Decks:
Game Theory Definitions, Lecture 1 Module 1, Chapter 2, And more!
