Marketing Research Exam 1 Flashcards

Decks in this Class (5):

• Chapter 1 Terms

  Chapter 1 Terms

  Sample Cards:

  marketing,

  marketing concept,

  marketing strategy
  13 Cards
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• Chapter 2 Terms

  Chapter 2 Terms

  Sample Cards:

  professional researcher certification pr,

  internal supplier,

  external supplier
  10 Cards
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• Chapter 3 Terms

  Chapter 3 Terms

  Sample Cards:

  11 step process,

  descriptive research,

  exploratory research
  22 Cards
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• Chapter 4 Terms

  Chapter 4 Terms

  Sample Cards:

  research design,

  exploratory research,

  secondary data analysis
  39 Cards
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• Chapter 5 Terms

  Chapter 5 Terms

  Sample Cards:

  primary data,

  secondary data,

  internal secondary data
  23 Cards
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