Marketing Metrics Flashcards

Decks in this Class (11):

• Market Share

  Market Share

  Sample Cards:

  market share purpose,

  market share considerations,

  relative market share purpose
  22 Cards
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• Margins And Profits

  Margins and Profits

  Sample Cards:

  why look at margins profits,

  margin definition,

  markup
  18 Cards
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• Product And Brand Management

  Product and Brand Management

  Sample Cards:

  ansoff matrix,

  stages of new product development model,

  product testing purpose
  43 Cards
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• Customer Profitability

  Customer Profitability

  Sample Cards:

  customer relationship management crm,

  customers recency retention rate purpose,

  customer recency construction
  24 Cards
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• Introduction

  Introduction

  Sample Cards:

  metrics,

  metrics used for,

  metrics are complex and at times difficu
  10 Cards
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• Share Of Heart Share Of Mind

  Share of Heart, Share of Mind

  Sample Cards:

  share of heart and mind metrics purpose,

  hierarchy of effects,

  hierarchy of effects expressed through
  30 Cards
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• Sales Force And Channel Management

  Sales Force and Channel Management

  Sample Cards:

  role of personal selling,

  purpose of sales coverage metric,

  setting sales objectives purpose
  30 Cards
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• Pricing

  Pricing

  Sample Cards:

  internal method of pricing,

  external methods of pricing,

  competition based pricing
  29 Cards
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• Sales Promotion Metrics

  Sales Promotion Metrics

  Sample Cards:

  immediate effects metrics,

  longer term indicators,

  types of sales promotion
  21 Cards
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• Advertising And Digital Metrics

  Advertising and Digital Metrics

  Sample Cards:

  advertising media metrics,

  digital metrics,

  media buying
  42 Cards
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• Marketing And Finance

  Marketing and Finance

  Sample Cards:

  net profit and return on sales purpose,

  return on sales,

  return on investment roi purpose
  32 Cards
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