marketing fundamentals

This class was created by Brainscape user Thomas Davis. Visit their profile to learn more about the creator.

Decks in this class (17)

Marketing Process
No deck description has yet been added by the author.
4  cards
Nature of Marketing
No deck description has yet been added by the author.
24  cards
Customer needs and values
No deck description has yet been added by the author.
4  cards
Understanding marketplaces and consumers
No deck description has yet been added by the author.
0  cards
Environmental scanning
No deck description has yet been added by the author.
12  cards
Gaining customer insights
No deck description has yet been added by the author.
0  cards
Consumer decision making and evaluation
No deck description has yet been added by the author.
0  cards
Social and personal influences
No deck description has yet been added by the author.
0  cards
Designing customer value-driven strategies
No deck description has yet been added by the author.
0  cards
Marketing Planning and Strategy
No deck description has yet been added by the author.
0  cards
Market Segmentation
No deck description has yet been added by the author.
0  cards
Targeting and Positioning
No deck description has yet been added by the author.
0  cards
Designing a customer value-driven marketing mix
No deck description has yet been added by the author.
0  cards
Value through Products and Brands
No deck description has yet been added by the author.
0  cards
Value through Pricing
No deck description has yet been added by the author.
0  cards
Distribution: Delivering customer value
No deck description has yet been added by the author.
0  cards
Marketing Communications
No deck description has yet been added by the author.
0  cards

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marketing fundamentals

  • Class purpose General learning

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