Marketing Flashcards

Decks in this Class (12):

• Segmenting And Targeting Markets

  Segmenting and Targeting Markets

  Sample Cards:

  market,

  market segment,

  market segmentation
  24 Cards
  Preview Flashcards
• Marketing Research

  Marketing Research

  Sample Cards:

  marketing research,

  marketing research problem,

  marketing research objective
  42 Cards
  Preview Flashcards
• Product Concepts

  Product Concepts

  Sample Cards:

  product,

  convenience product,

  shopping product
  34 Cards
  Preview Flashcards
• Developing And Managing Products

  Developing and Managing Products

  Sample Cards:

  new product,

  new product strategy,

  product development
  20 Cards
  Preview Flashcards
• Services And Nonprofit Organization Mark

  Services and Nonprofit Organization Marketing

  Sample Cards:

  service,

  intangibility,

  search quality
  18 Cards
  Preview Flashcards
• Marketing Channels

  Marketing Channels

  Sample Cards:

  marketing channel channel of distributio,

  channel members,

  form utility
  35 Cards
  Preview Flashcards
• Marketing Communications

  Marketing Communications

  Sample Cards:

  promotion,

  promotional strategy,

  competitive advantage
  26 Cards
  Preview Flashcards
• Advertising Public Relations And Sales P

  Advertising, Public Relations, and Sales Promotion

  Sample Cards:

  advertising response function,

  institutional advertising,

  product advertising
  45 Cards
  Preview Flashcards
• Personal Selling And Sales Management

  Personal Selling and Sales Management

  Sample Cards:

  relationship selling consultative sellin,

  customer centric,

  learning
  21 Cards
  Preview Flashcards
• Social Media And Marketing

  Social Media and Marketing

  Sample Cards:

  social media,

  social commerce,

  crowdsourcing
  13 Cards
  Preview Flashcards
• Pricing Concepts

  Pricing Concepts

  Sample Cards:

  price,

  revenue,

  profit
  29 Cards
  Preview Flashcards
• Setting The Right Price

  Setting The Right Price

  Sample Cards:

  price strategy,

  price skimming,

  penetration pricing
  37 Cards
  Preview Flashcards