Marketing Flashcards

Decks in this Class (5):

• Imc

  IMC

  Sample Cards:

  is marcom task transactional or interact,

  what is the aim of the media richness th,

  what is the difference of the decission
  24 Cards
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• Channel Management

  Channel Management

  Sample Cards:

  basic definitions,

  basic definitions,

  basic definitions
  30 Cards
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• Services Marketing

  Services Marketing

  Sample Cards:

  can marketing stand alone or does it nee,

  why is service process redesign sometime,

  what is productive capacity
  57 Cards
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• Pricing

  Pricing

  Sample Cards:

  determining demand,

  perceived value pricing,

  geographical pricing
  51 Cards
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• Sales

  Sales

  Sample Cards:

  what is perceived value,

  how do customers reduce perceived risk,

  what is a value proposition
  25 Cards
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