Marketing 2210 Flashcards

Decks in this Class (19):

• Chapter 1 An Introduction To Marketing

  Chapter 1: An Introduction to Marketing

  Sample Cards:

  marketing,

  need,

  production orientation
  13 Cards
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• Chapter 15 Retailing

  Chapter 15: Retailing

  Sample Cards:

  retail,

  retailer,

  independent retailers
  45 Cards
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• Chapter 2 The Marketing Environment Soci

  Chapter 2: The Marketing Environment, Social Responsibility, and Ethics

  Sample Cards:

  target market,

  external marketing environment,

  competition bureau
  27 Cards
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• Chapter 3 Strategic Planning For Competi

  Chapter 3: Strategic Planning for Competitive Advantage

  Sample Cards:

  planning,

  strategic planning,

  marketing environment
  27 Cards
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• Chapter 4 Developing A Global Vision

  Chapter 4: Developing a Global Vision

  Sample Cards:

  global marketing,

  global vision,

  gross domestic product gdp
  32 Cards
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• Chapter 5 Marketing Research

  Chapter 5: Marketing Research

  Sample Cards:

  marketing research,

  marketing research objective,

  research design
  36 Cards
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• Chapter 6 Consumer Decision Making

  Chapter 6: Consumer Decision Making

  Sample Cards:

  consumer behaviour,

  consumer decision making process,

  need recognition
  47 Cards
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• Chapter 7 Business Marketing

  Chapter 7: Business Marketing

  Sample Cards:

  business to business b2b marketing,

  relationship commitment,

  trust
  16 Cards
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• Chapter 8 Segmenting Targeting And Posit

  Chapter 8: Segmenting, Targeting, and Positioning

  Sample Cards:

  market,

  market segment,

  market segmentation
  26 Cards
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• Chapter 9 Customer Relationship Manageme

  Chapter 9 - Customer Relationship Management (CRM)

  Sample Cards:

  customer relationship management crm,

  data mining,

  customer centric
  18 Cards
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• Chapter 10 Product Concepts

  Chapter 10: Product Concepts

  Sample Cards:

  product,

  business product,

  consumer product
  39 Cards
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• Chapter 11 Developing And Managing Produ

  Chapter 11: Developing and Managing Products

  Sample Cards:

  new product,

  new product strategy,

  product development
  27 Cards
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• Chapter 12 Service And Nonprofit Organiz

  Chapter 12: Service and Nonprofit Organization Marketing

  Sample Cards:

  service,

  intangibility,

  search quality
  31 Cards
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• Chapter 13 Setting The Right Price

  Chapter 13: Setting the Right Price

  Sample Cards:

  price,

  revenue,

  costs
  43 Cards
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• Chapter 14 Marketing Channels And Supply

  Chapter 14: Marketing Channels and Supply Chain Management

  Sample Cards:

  marketing channel channel of distributio,

  channel members,

  supply chain
  40 Cards
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• Chapter 16 Marketing Communications

  Chapter 16: Marketing Communications

  Sample Cards:

  promotion,

  promotional strategy,

  competitive advantage
  31 Cards
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• Chapter 17 Advertising Public Relations

  Chapter 17: Advertising, Public Relations, and Direct Response

  Sample Cards:

  advertising response function,

  institutional advertising,

  product advertising
  42 Cards
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• Chapter 18 Sales Promotion And Personal

  Chapter 18: Sales Promotion and Personal Selling

  Sample Cards:

  consumer sales promotion,

  trade sales promotion,

  coupon
  26 Cards
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• Chapter 19 Social Media Strategies

  Chapter 19: Social Media Strategies

  Sample Cards:

  social media,

  crowdsourcing,

  social commerce
  16 Cards
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