marketing Flashcards

Decks in this Class (18):

• Chp 1 Overview Of Marketing

  Chp 1 - Overview of Marketing

  Sample Cards:

  define marketing,

  6 core aspects of marketing,

  role of marketing
  50 Cards
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• Chp 2 Developing Marketing Strategies An

  Chp 2 - Developing Marketing Strategies and Marketing Plan

  Sample Cards:

  define marketing strategy,

  define sustainable competitive advantage,

  4 strategies for developing customer val
  71 Cards
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• Chapter 3 Analyzing Marketing Environmen

  Chapter 3 - Analyzing Marketing Environment

  Sample Cards:

  what results from analyzing marketing en,

  what do we analyze and assess,

  explain the marketing environment diagra
  41 Cards
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• Chp 18 Ethics Socially Responsible Marke

  Chp 18: Ethics & Socially Responsible Marketing

  Sample Cards:

  define business ethics,

  define marketing ethics,

  define locational privacy
  51 Cards
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• Chp 7 Marketing Research

  Chp 7: Marketing Research

  Sample Cards:

  define marketing research,

  what is marketing research key to,

  lecture 2 roles of marketing research
  96 Cards
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• Chp 4 Consumer Behaviour

  Chp 4: Consumer Behaviour

  Sample Cards:

  lo1 what does consumer process model rep,

  lo1 5 steps in consumer process model,

  lo1 what makes need recognition larger
  124 Cards
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• Chp 5 Business To Business Marketing

  Chp 5: business to business marketing

  Sample Cards:

  define business to business b2b marketin,

  what is the difference between b2b and b,

  lo1 just like b2c what does b2b focus on
  74 Cards
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• Chp 6 Stp

  Chp 6: STP

  Sample Cards:

  what is segmentation key to and example,

  what happens if you identify wrong targe,

  2 steps in segmentation
  130 Cards
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• Chp 8 Developing New Producs

  Chp 8: Developing New Producs

  Sample Cards:

  define product,

  what are products,

  how to think of degree of newness
  107 Cards
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• Chp 9 Product Branding Packaging Decisio

  Chp 9: product, branding, packaging decisions

  Sample Cards:

  what does packaging and labelling need t,

  3 components of product,

  explain core customer value
  101 Cards
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• Chp 10 Services The Intangible Product

  Chp 10: services: the intangible product

  Sample Cards:

  define service,

  define customer service,

  what does good customer service do
  61 Cards
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• Chp 11 Pricing Concepts Strategies

  Chp 11: pricing concepts + strategies

  Sample Cards:

  define price,

  what does price sacrifice include,

  5 points to price
  150 Cards
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• Chp 12 Distribution Channels

  Chp 12: distribution channels

  Sample Cards:

  how do distribution channels add value,

  define distribution channel,

  define supply chain management
  96 Cards
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• Chp 13 Retailing And Omnichannel Marketi

  Chp 13: retailing and omnichannel marketing

  Sample Cards:

  lo1 define retailing,

  lo1 when are wholesalers actually retail,

  lo1 define omnichannel strategy
  86 Cards
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• Chp 14 Integrated Marketing Communicatio

  Chp 14: integrated marketing communications

  Sample Cards:

  lo1 define integrated marketing communic,

  lo1 what does imc provide firm,

  lo1 3 components of imc
  109 Cards
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• Chp 15 Advertising Sales Promotion Perso

  Chp 15: advertising, sales promotion, personal selling

  Sample Cards:

  lo1 define aida model,

  lo1 what does consumer do at each stage,

  lo1 3 types of responses of consumers an
  94 Cards
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• Chp 16 Social And Mobile Marketing

  Chp 16: social and mobile marketing

  Sample Cards:

  lo1 explain social media,

  lo1 explain 4e framework,

  lo1 list 4es
  76 Cards
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• Chp 17 Global Marketing

  Chp 17: global marketing

  Sample Cards:

  lo1 define globalization,

  lo1 2 points to global markets assessmen,

  lo1 4 components of global markets asses
  78 Cards
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