This class was created by Brainscape user Ming Gilbert. Visit their profile to learn more about the creator.

Decks in this class (15)

Chapter 1: Intro. To Marketing
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22  cards
Chapter 2: The Marketing Environment, Social Responsibilities, and Ethics
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31  cards
Chapter 3: Strategic Planning for Competitive Advantage
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25  cards
Chapter 4: Developing a Global Vision
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30  cards
Chapter 5: Marketing Research
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35  cards
Chapter 6: Consumer Decision Making
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34  cards
Chapter 7: Business Marketing
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33  cards
Chapter 9: Customer Relationship Marketing
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23  cards
Chapter 10: Product Concept
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42  cards
Chapter 11: Developing and Managing Products
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22  cards
Chapter 12: Services and Non-Profit Organization Marketing
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28  cards
Chapter 13: Setting the Right Price
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57  cards
Chapter 14: Marketing Channels and Supply Chain Management
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60  cards
Chapter 17: Advertising, Public Relations, and Direct Response
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68  cards
Chapter 18: Sales Promotion and Personal Selling
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26  cards

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  • Class purpose General learning

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