Market Research Flashcards

Decks in this Class (7):

• Introduction

  Introduction

  Sample Cards:

  what to do with research problems,

  different research designs,

  steps of research implementation
  24 Cards
  Preview Flashcards
• Exploratory Research

  Exploratory Research

  Sample Cards:

  different data collection methods,

  advantages and disadvantages of primary,

  advantages and disadvantages of secondar
  35 Cards
  Preview Flashcards
• Descriptive Research

  Descriptive Research

  Sample Cards:

  what is sample,

  possibilities of sample procedures,

  3 types of probability sampling
  34 Cards
  Preview Flashcards
• Causal Research

  Causal Research

  Sample Cards:

  types of experiments,

  what is a laboratory experiment,

  what is a field experiment
  17 Cards
  Preview Flashcards
• Analysis Of Variances

  Analysis Of Variances

  Sample Cards:

  definition anova,

  weaknesses of sum of squares,

  steps in anova
  3 Cards
  Preview Flashcards
• Guest Lecture

  Guest Lecture

  Sample Cards:

  failure rate of new introduced products,

  3 essential preconditions for new produc,

  what are the main problems by defining v
  6 Cards
  Preview Flashcards
• Tutorials

  Tutorials

  Sample Cards:

  possible reasons of decreasing sales,

  possible market research methods in the,

  general structure of expert interviews
  35 Cards
  Preview Flashcards