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By:
Brad H
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Decks in this class (57)
1.1 What Is Marketing?
What is a basic definition of mar...,
What is the twofold goal of marke...,
What are some new marketing appro...
6
cards
1.2 Understanding the Marketplace and Customer Needs
What are the five core customer a...,
Definition of a need,
Definition of wants
21
cards
1.3 Designing a Customer Value-Driven Marketing Strategy and Plan
At what point can marketing manag...,
Definition of marketing management,
What is the aim of the marketing ...
36
cards
1.4 Managing Customer Relationships and Capturing Customer Value
The first three steps in the mark...,
Definition of customer relationsh...,
Customers often face a bewilderin...
58
cards
1.5 The Changing Marketing Landscape
What are the for major developmen...,
What is the age of the internet o...,
Definition of digital and social ...
14
cards
2.4 Marketing Strategy and the Marketing Mix
What does a strategic plan define,
Figure 24 managing marketing stra...,
Definition of marketing strategy
23
cards
2.4 Managing the Marketing Effort and Marketing Return on Investment
In addition to being good at the ...,
What are the 5 marketing manageme...,
Figure 26 managing marketing anal...
45
cards
3.1 The Microenvironment and Macroenvironment
Definition of the microenvironment,
Definition of the macroenvironment,
What relationships must we build ...
32
cards
3.2 The Demographic and Economic Environments
Definition of demography,
Why is the demographic environmen...,
What is the single most important...
22
cards
3.3 The Natural and Technological Environments
Defintion of natural environment,
Example of how the natural enviro...,
What are some environmental trend...
11
cards
3.4 The Political–Social and Cultural Environments
Definition of political environment,
What is public policy to guide co...,
Legislation affecting business ar...
31
cards
3.5 Responding to the Marketing Environment
How do companies who view the mar...,
How do companies who take a proac...,
What are some of the stratagies t...
3
cards
4.1 Marketing Information and Customer Insights
What must marketers first gain to...,
Definition of big data,
What do marketers need to do with...
9
cards
4.2 Assessing Information Needs and Developing Data
Other than a companys marketing b...,
What does a good mis balence prop...,
In terms of cost what must a comp...
14
cards
4.3 Marketing Research
Definition of marketing research,
What is just in time research,
Why is traditional research in da...
64
cards
4.4 Analyzing and Using Marketing Information
What must be done with the market...,
What is a customer touch point,
Definition of customer relationsh...
13
cards
4.5 Other Marketing Information Considerations
What are some solutions we can us...
1
cards
5.1 Consumer Markets and Consumer Buyer Behaviour
Definition of consumer buyer beha...,
Definition of consumer market,
What is the central question for ...
45
cards
5.4 Business Markets and Business Buyer Behaviour
Definition of business buyer beha...,
Definition of the business buying...,
What are b to b marketers
25
cards
6.2 Market Segmentation
What is the function of market se...,
What are the four important segme...,
What are the major variables used...
31
cards
6.3 Market Targeting
What must a firm do after market ...,
In evaluating different market se...,
Describe the considerations surro...
25
cards
6.4 Differentiation and Positioning
Beyond deciding on which segments...,
Definition of product position,
Consumers are overloaded with inf...
32
cards
7.1 What Is a Product?
Definition of product,
Definition of service,
What are products a key element in
41
cards
7.2 Product and Service Decisions
Marketers make product and servic...,
The important decisions in the de...,
Developing a product or service i...
33
cards
7.3 Services Marketing
How do governments offer services,
What do private not for profit or...,
A company must consider four spec...
22
cards
7.4 Branding Strategy: Building Strong Brands
What are brands,
Definition of brand equity,
When does a brand have positive n...
38
cards
8.1: New Product Development Strategy
What are the two ways a firm can ...,
What do we mean by new products,
Why are new products important to...
5
cards
8.2: The New Product Development Process
Rather than leaving new products ...,
81 major stages in new product de...,
What is idea generation
66
cards
8.3 Product Life-Cycle Strategies
What is the product life cycle plc,
How many stages are there in the ...,
What is the first stage of the pr...
56
cards
9.1 Major Pricing Strategies
What are the two extreems of the ...,
What sets the ceiling for the pri...,
What internal and external factor...
26
cards
9.2 and 9.3 Other Internal and External Considerations Affecting Price Decisions and New Product Pricing Strat...
How does a company s overall mark...,
What is target costing,
How do non price positions affect...
16
cards
9.4 Product Mix Pricing Strategies
What are the five product mix pri...,
What is product line pricing,
What is optional product pricing
7
cards
Appendix 4
What are the factors that markete...,
What is cost plus pricing or mark...,
What is return on investment roi ...
32
cards
10.1: Supply Chains and the Value Delivery Network
What is a supply chain,
What are upstream partners in a s...,
What are downstream partners in a...
20
cards
10.2: Channel Behaviour and Organization
What is channel behavior,
What is the ideal channel member ...,
What is the ideal channel member ...
25
cards
10.3: Channel Design Decisions
What is the first step in designi...,
What factors should be considered...,
Why do some companies position th...
12
cards
10.4: Channel Management Decisions
What are the key aspects of marke...,
What factors should a company con...,
How do companies manage and motiv...
5
cards
12.1 The Promotion Mix
What are the five major promotion...,
What is advertising,
Definition of sales promotion
9
cards
12.2: Integrated Marketing Communications
What are the three major factors ...,
How has the rise of digital techn...,
What is the role of content marke...
24
cards
12.3: Advertising and Major Advertising Decisions
Marketing management must make fo...,
What are the three primary purpos...,
Definition of advertising objective
34
cards
12.4: Public Relations
What are the main functions of pu...,
How can public relations have a s...,
Why is public relations sometimes...
7
cards
13.1 Personal Selling and Managing Customer Relationships
What is the aim of the transactio...,
What should salespeople focus on ...,
What does successful value sellin...
7
cards
13.4 Sales Promotion
What is sales promotion,
How does sales promotion differ f...,
What are some examples of sales p...
23
cards
14.1 Direct and Digital Marketing
What is direct marketing,
What is digital marketing,
How does direct marketing help co...
15
cards
14.2 Forms of Direct and Digital Marketing
What are the major forms of direc...,
What is digital and social media ...,
Why is it important to blend digi...
4
cards
14.3 Marketing in the Digital Age
How has the digital age changed c...,
What is the percentage of canadia...,
What is online marketing
12
cards
14.4 Social Media and Mobile Marketing
What is social media marketing,
How can marketers engage in socia...,
What is the main advantage of soc...
15
cards
14.5 Traditional Direct Marketing Forms
What are the major traditional fo...,
What are the advantages of direct...,
How has technology affected catal...
18
cards
15.1 Global Marketing Today
What has contributed to the rapid...,
How has the number of multination...,
What is the global trade of produ...
91
cards
15.2: Deciding How to Enter the Market
What are the three market entry s...,
What does each succeeding market ...,
Figure 152 market entry strategies
39
cards
15.3: Deciding on the Global Marketing Program
What is the difference between gl...,
What is the debate surrounding wh...,
What are some potential benefits ...
47
cards
15.4 Deciding on the Global Marketing Organization
What are the three main stages in...,
When is the export department no ...,
What are the three ways operating...
6
cards
16.1 Sustainable Marketing
What is the marketing concept,
Why should responsible marketers ...,
What is sustainable marketing
9
cards
16.2 Social Criticisms of Marketing
What are the concerns consumers h...,
What are the three factors critic...,
What is the argument of resellers...
31
cards
16.3 Consumer Actions to Promote Sustainable Marketing
What is sustainable marketing,
What is consumerism,
What are traditional sellers rights
24
cards
16.4 Business Actions toward Sustainable Marketing
What is the primary goal of susta...,
What are the five sustainable mar...,
What is consumer oriented marketing
16
cards
16.5 Marketing Ethics and the Sustainable Company
Why is good ethics important in s...,
What should a corporate marketing...,
What are the two philosophies tha...
16
cards
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mark 201
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