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käuferverhalten und marketingkommunikation: midterm test

This class was created by Brainscape user David Arens. Visit their profile to learn more about the creator.

By: David Arens
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Decks in this class (13)

Vorlesung 4: Ziele, Motivation
No deck description has yet been added by the author.
22  cards
Vorlesung 1: Einführung Käuferverhalten
No deck description has yet been added by the author.
17  cards
Vorlesung 2: Wissen & Informationsverarbeitung
No deck description has yet been added by the author.
28  cards
Vorlesung 3: Emotionen, Werte & Means-Ends-Chains
No deck description has yet been added by the author.
22  cards
Vorlesung 6: Einstellung, Involvement, Persönliche Merkmale
No deck description has yet been added by the author.
18  cards
Vorlesung 5: Selbstkontrolle
No deck description has yet been added by the author.
13  cards
Vorlesung 7: Kaufentscheidungen, extensive Kaufentscheidungen
No deck description has yet been added by the author.
20  cards
Vorlesung 8: Habitualisierte Kaufentscheidungen, Kaufabsicht, Einkaufsverhalten
No deck description has yet been added by the author.
14  cards
Vorlesung 9: Internet, Kundenzufriedenheit, ökonomische Einflussfaktoren
No deck description has yet been added by the author.
9  cards
Vorlesung 10: Soziale und kulturelle Einflussfaktoren
No deck description has yet been added by the author.
15  cards
Vorlesung 12: Situative Einflussfaktoren, Organisationsales Einkaufsverhalten, Persuasion
No deck description has yet been added by the author.
11  cards
Vorlesung 13: Kommunikation, Marketingkommunikation, Virales Marketing
No deck description has yet been added by the author.
0  cards
Vorlesung 14: Theorien und Ansätze der Marketingkommunikation
No deck description has yet been added by the author.
0  cards

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käuferverhalten und marketingkommunikation: midterm test

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