Intro to Marketing Flashcards

Decks in this Class (7):

• First

  First

  Sample Cards:

  definition of marketing,

  marketings dual character,

  the 4 ps
  26 Cards
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• Customer Behavior

  Customer Behavior

  Sample Cards:

  customer behavior,

  consumer behavior graph,

  consumer behavior and marketing manageme
  27 Cards
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• Marketing Research

  Marketing Research

  Sample Cards:

  short run reactions to customer need stu,

  long run reactions to customer need stud,

  the steps of the research process
  13 Cards
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• Segmentation Targeting And Positioning

  Segmentation, targeting and positioning

  Sample Cards:

  market segmentation,

  targeting,

  positioning
  21 Cards
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• Marketing Mix Product

  Marketing Mix - Product

  Sample Cards:

  overview,

  what is a product,

  product dimensions
  22 Cards
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• Marketing Mix Price

  Marketing Mix - Price

  Sample Cards:

  what is price,

  influencing factor that have an effect o,

  value of a non paying customer
  36 Cards
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• B2b Marketing

  B2B Marketing

  Sample Cards:

  characteristics of b2b marketing,

  offerings,

  customers
  11 Cards
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