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international marketing

This class was created by Brainscape user Jenny Veland. Visit their profile to learn more about the creator.

By: Jenny Veland
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Decks in this class (13)

Chapter 1 Scope and Challenges of International Marketing
Why was global commerce booming d...,
Explain the relation between glob...,
What are the 4 trends affecting g...
22  cards
Chapter 2
The basis for the reestablishemen...,
How does global trade benefit all,
The twentieth to the twenty first...
29  cards
Chapter 4 Cultural Dynamics in Assessing Global Markets
to slay
6  cards
Chapter 5
to slay
42  cards
Chapter 6 The Political Environment: A Critical Concern
What is sovereignty,
Characteristics of a sovereign state,
What are causes for instability i...
31  cards
Chapter 7: the international legal environment: playing by the rules
What are the four hertigas of tod...,
About common law,
About code law
20  cards
Chapter 16: Integrated Marketing Communications and International Advertisement
What are the integrated market co...,
Sales promotions in international...,
What is the role of public relati...
30  cards
Chapter 15
What is the distribution process,
What is distribution structure,
Import oriented distribution stru...
37  cards
Chapter 17: Personal Selling and Sales Management
Why have expatriates,
What advantage has an expatriate ...,
What are the disadvantages
35  cards
Chapter 18
What are the variables that impac...,
Culture s impact on pricing,
What are the two ways of looking ...
45  cards
Chapter 12:
What is the global marketing mana...,
What is the marketing perspective...,
Explain the trends and developmen...
35  cards
Chapter 10: Europe, Africa and MENA
What are multinational market reg...,
What did frederic bastiat say,
Mention some regional trade organ...
19  cards
Chapter 11 Asia Pacific
Dynamic growth in the asia pacifi...,
Must overcome issues to reach ful...,
Why did the japaneese growth slow...
17  cards

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international marketing

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