Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

international marketing

This class was created by Brainscape user Emma Adriaens. Visit their profile to learn more about the creator.

By: Emma Adriaens
Start Studying

Decks in this class (18)

chapter 1
Economies of scale,
Economies of scope,
Globalization
15  cards
chapter 2
The fundamental reasons proactive...,
Four main motives to internationa...,
Proactive motives 6
11  cards
chapter 4
Porter s five forces model 5,
The failure of a company to defin...,
A business model in which custome...
3  cards
chapter 6
Three major types of political risks,
Government restriction when count...,
Trade laws often tariffs that fav...
14  cards
chapter 7
Culture,
Three characteristics of culture,
Layers of culture 4 from outside ...
7  cards
chapter 8
Sme market selection approach,
Lse market selection approach,
Two groups of potential determina...
15  cards
chapter 8 part 2
Micro segmentation,
Transnational approach,
Different entries in the market 2
7  cards
chapter 9
Entry mode,
Entry modes 3,
Different rules for selecting an ...
14  cards
chapter 10
Types of export channels 3,
Partner mindshare,
Indirect export mode
15  cards
chapter 11
Intermediate modes 4,
Contract manufacturing,
Licensing
16  cards
chapter 12
Hierarchical mode,
Domestic based sales representative,
Foreign branch
11  cards
chapter 14
Three p s,
Three levels of a product,
Services are characterized by the...
10  cards
chapter 14 part 2
Crowd sourcing,
Standard or adapted product vs st...,
Country of origin effect
8  cards
chapter 15
Factors influencing pricing decis...,
Price escalation,
Oligopoly
12  cards
chapter 15 part 2
Product service bundle pricing,
Price standardization,
Price differentiation
15  cards
chapter 16
External determinants of channel ...,
Keiretsu,
Three market coverage approaches
14  cards
chapter 17
Advertising objective,
Affordable approach,
Competitive party approach
10  cards
chapter 17 part 2
Advertising agency,
Point of sale displays,
Cross selling
8  cards

More about
international marketing

  • Class purpose General learning

Learn faster with Brainscape on your web, iPhone, or Android device. Study Emma Adriaens's INTERNATIONAL MARKETING flashcards now!

How studying works.

Brainscape's adaptive web mobile flashcards system will drill you on your weaknesses, using a pattern guaranteed to help you learn more in less time.

Learn more about spaced repetition

Add your own flashcards.

Either request "Edit" access from the author, or make a copy of the class to edit as your own. And you can always create a totally new class of your own too!

What's Brainscape anyway?

Brainscape is a digital flashcards platform where you can find, create, share, and study any subject on the planet.

We use an adaptive study algorithm that is proven to help you learn faster and remember longer....

Looking for something else?

International Marketing
  • 8 decks
  • 58 flashcards
  • 2 learners
Decks: Topic 1 International Marketing Strategy, Topic 2 Market Analysis And Selection, Topic 3 Cultural Environment, And more!
Internal
  • 12 decks
  • 1631 flashcards
  • 3 learners
Decks: Gastroenterology, Haematology, Cardiology, And more!
services marketing
  • 33 decks
  • 525 flashcards
  • 5 learners
Decks: Lecture 1, Book Chapter 1, Book Chapter 2, And more!
International Marketing
  • 9 decks
  • 671 flashcards
  • 1 learners
Decks: Chapter 1 Smartbook, Chapter 2 Smartbook, Chapter 3 Smartbook, And more!
Find Flashcards
Make Flashcards
Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions