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international brand management

This class was created by Brainscape user Amber Van Wageningen. Visit their profile to learn more about the creator.

By: Amber Van Wageningen
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Decks in this class (16)

chapter 1: Brands and brand management
No deck description has yet been added by the author.
16  cards
Chapter 2: CBBE and positioning
No deck description has yet been added by the author.
26  cards
Chapter 3: Brand resonance and the brand value chain
No deck description has yet been added by the author.
26  cards
Chapter 4: Choosing elements to build brand equity
No deck description has yet been added by the author.
22  cards
Chapter 5: designing marketing programs to build brand equity
No deck description has yet been added by the author.
16  cards
Chapter 6: Integrating marketing programs to build brand equity
No deck description has yet been added by the author.
0  cards
Chapter 7: Branding in the digital era
No deck description has yet been added by the author.
0  cards
Chapter 8: Leveraging the secondary brand associations to build brand equity
No deck description has yet been added by the author.
0  cards
Chapter 9: Developing a brand equity measurement and management system
No deck description has yet been added by the author.
0  cards
Chapter 10: measuring sources of brand equit: Capturing customer mind-set
No deck description has yet been added by the author.
0  cards
Chapter 11: Measuring ourcomes of brand equity: capturing market performance
No deck description has yet been added by the author.
0  cards
Chapter 12: Desinging and implementing brand architecture strategies
No deck description has yet been added by the author.
0  cards
Chapter 13: introducing and naming new products and brand extensions
No deck description has yet been added by the author.
0  cards
Chapter 14: Managing brands over time
No deck description has yet been added by the author.
0  cards
Chapter 15: maanging brands over geographic boundaries and market segments
No deck description has yet been added by the author.
0  cards
Chapter 16: Vlosing observations
No deck description has yet been added by the author.
0  cards

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international brand management

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