Interactive and Digital Marketing Flashcards

Decks in this Class (16):

• Module 1 Videos

  Module 1 Videos

  Sample Cards:

  two types of research approaches,

  secondary data resources,

  primary data resources
  49 Cards
  Preview Flashcards
• Chapter 1

  Chapter 1

  Sample Cards:

  strategy,

  cluetrain manifesto,

  market share
  59 Cards
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• Chapter 4

  Chapter 4

  Sample Cards:

  bounce rate,

  data sentiment analysis,

  focus group
  42 Cards
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• Chapter 20

  Chapter 20

  Sample Cards:

  conversion optimisation,

  a b test,

  ad server
  36 Cards
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• Module 2 Videos

  Module 2 Videos

  Sample Cards:

  ux,

  website usability,

  what is a prerequisite to a high convert
  52 Cards
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• Chapter 5

  Chapter 5

  Sample Cards:

  above the fold,

  accessibility,

  breadcrumbs
  41 Cards
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• Chapter 18

  Chapter 18

  Sample Cards:

  alt text,

  business to business b2b,

  business to consumers b2c
  29 Cards
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• Module 3 Videos

  Module 3 Videos

  Sample Cards:

  serp,

  how to search engines determine relevanc,

  why is seo important
  49 Cards
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• Module 4 Videos

  Module 4 Videos

  Sample Cards:

  currently 60 of searches in the us are,

  brightedge seo software vendor reports t,

  mobile ad spend has surpassed desktop an
  65 Cards
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• Module 5 Videos

  Module 5 Videos

  Sample Cards:

  what are audiences in digital marketing,

  what is a dmp,

  google adwords audiences
  31 Cards
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• Module 6 Videos

  Module 6 Videos

  Sample Cards:

  internet of things,

  iot current scenario trends,

  analog to digital digitization of busine
  47 Cards
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• Module 7 Videos

  Module 7 Videos

  Sample Cards:

  72 of us ad spend for,

  mobile ads must be,

  trend for advertising platforms to
  58 Cards
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• Module 8

  Module 8

  Sample Cards:

  benefits of social media,

  downside of social media,

  the biggest downside of social media
  36 Cards
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• Module 9 Videos

  Module 9 Videos

  Sample Cards:

  basic best practices regardless of socia,

  very important to always create ___ acco,

  hashtags were popularized by
  55 Cards
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• Module 10 Videos

  Module 10 Videos

  Sample Cards:

  twitter,

  proven uses for twitter in marketing sal,

  twitter ad objectives and targeting
  49 Cards
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• Extra Notes

  Extra Notes

  Sample Cards:

  1st internet wave,

  2nd internet wave,

  3rd internet wave
  36 Cards
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