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hbm 2. (management of marketing)

This class was created by Brainscape user Emily Morrice. Visit their profile to learn more about the creator.

By: Emily Morrice
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Decks in this class (16)

market research
Definition of desk research,
Definition of field research,
Methods of desk research
30  cards
product life cycle
Describe research and development,
Describe introduction,
Describe growth
12  cards
extension strategies
Lowering the price of a product e...,
Changing the place the product is...,
Altering the methods of promotion
7  cards
market vs product led
Characteristics of a market led b...,
Characteristics of a product led ...
2  cards
the 3 p's
What are the 3 p s,
People train staff well to deal w...,
People regularly update staff on ...
15  cards
product portfolio
Describe product line portfolio,
Describe diversified product line...,
Describe stars
8  cards
pricing strategies
Describe cost plus,
Describe competitive,
Describe skimming
31  cards
factors affecting channel of distribution
Finance available,
Desired image for the product,
Shelf life of the product
6  cards
methods of direct selling
Describe e commerce,
Describe mail order,
Describe direct mail
10  cards
place - retailers
Advantages of selling through a r...,
Disadvantages of selling through ...,
Adv and disadv of hypermarkets an...
8  cards
place - wholesalers
Advantages for manufactures of us...,
Disadvantages for manufacturers o...,
Advantages for retailers of using...
4  cards
into-the-pipeline promotions
Describe trade credit,
Adv and disav of trade credit,
Describe point of sale pos materials
11  cards
out-of-the-pipeline promotions
What are the 7 out of the pipelin...,
Describe special offers,
Adv and disadv of special offers
17  cards
public relations
What are the 8 public relations m...,
Describe press conferences,
Adv and disadv of press conferences
18  cards
factors affecting methods of promotion
Describe the target market,
The finance available,
The marketing mix
4  cards
apps - advantages and disadvantages
T,
Disadvantages of apps
2  cards

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hbm 2. (management of marketing)

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