Global Marketing Flashcards

Decks in this Class (17):

• Test 1 Chapter 1

  Test 1-chapter 1

  Sample Cards:

  globalization of markets,

  financial measures of global industries,

  levels of international marketing involv
  12 Cards
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• Test 1 Chapter 2

  Test 1- chapter 2

  Sample Cards:

  economic development disparity,

  rostow modernization model,

  national difference in political economy
  16 Cards
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• Test 1 Chapter 3

  Test 1- chapter 3

  Sample Cards:

  arguments of protectionism,

  types of barriers tariffs,

  types of barriers non tariff barriers
  15 Cards
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• Test 1 Chapter 4

  Test 1- chapter 4

  Sample Cards:

  culture,

  beliefs,

  attitudes
  9 Cards
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• Test 1 Chapter 5

  Test 1- chapter 5

  Sample Cards:

  expropriation,

  confiscation,

  nationalization
  8 Cards
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• Test 1 Chapter 6

  Test 1-chapter 6

  Sample Cards:

  information technology,

  tools for mis,

  international marketing research
  12 Cards
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• Test 2 Chapter 7

  Test 2 Chapter 7

  Sample Cards:

  step 1 of market selection,

  step 2 of market selection,

  step 3 of market selection
  14 Cards
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• Test 2 Chapter 8

  Test 2 chapter 8

  Sample Cards:

  pitfall of exporting,

  exporting strategies,

  letters of credits and how they work
  6 Cards
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• Test 2 Chapter 9

  Test 2 chapter 9

  Sample Cards:

  licensing,

  advantages to licensing,

  disadvantages to licensing
  10 Cards
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• Test 2 Chapter 10

  Test 2 chapter 10

  Sample Cards:

  brands,

  product,

  brand equity
  11 Cards
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• Test 2 Chapter 11

  Test 2 Chapter 11

  Sample Cards:

  market skimming and financial objectives,

  penetration pricing and non financial ob,

  cost based approaches to pricing
  10 Cards
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• Test 2 Chapter 12

  Test 2 Chapter 12

  Sample Cards:

  door to door selling,

  retailing in developing countries,

  global retailing strategies organic
  7 Cards
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• Test 3 Chapter 13

  Test 3 Chapter 13

  Sample Cards:

  imc,

  global advertising,

  standardization vs adaptation primary is
  17 Cards
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• Test 3 Chapter 14

  Test 3 chapter 14

  Sample Cards:

  other promotion mix,

  sales promotion definition,

  sales promotion benefits
  21 Cards
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• Test 3 Chapter 15

  Test 3 chapter 15

  Sample Cards:

  the digital revolution a brief history,

  the digital revolution a brief history 2,

  the digital revolution a brief history 3
  12 Cards
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• Test 3 Chapter 16

  test 3 chapter 16

  Sample Cards:

  force 1 threat of new entrants,

  force 2 threat of substitute products,

  force 3 bargaining power of buyers
  16 Cards
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• Test 3 Chapter 17

  test 3 chapter 17

  Sample Cards:

  leadership and core competence,

  organization,

  organtization 2
  9 Cards
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