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gcse business- marketing

This class was created by Brainscape user GLORIA MOLTON EDOSA. Visit their profile to learn more about the creator.

By: GLORIA MOLTON EDOSA
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Decks in this class (7)

2.1 The role of marketing
What are the roles of marketing,
Why must a business understand cu...,
Why must customers be informed by...
5  cards
2.2 market reaserch
What is market research,
Why must market research be carri...,
What is primary research field re...
26  cards
2.3 Market segmentation
What is market segmentation,
Why would a business segment a ma...,
What are some commonly used categ...
3  cards
2.4 The marketing mix- product
How can you extend the life of a ...,
What is a product life cycle,
What happens at the introduction ...
10  cards
2.4 the marketing mix- price
What factors must a business cons...,
What are the five pricing strategies,
What is competitor pricing
7  cards
2.4 the marketing mix- promotion
List the point of sale promotion ...,
What is price reduction,
What is loss leaders
12  cards
2.4 The marketing mix - place
What are the two types of distrib...,
What is a distribution channel,
What is the first type of physica...
7  cards

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gcse business- marketing

  • Class purpose General learning

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