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essentials of marketing

This class was created by Brainscape user Anske Niekerk. Visit their profile to learn more about the creator.

By: Anske Niekerk
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Decks in this class (19)

Marketing Management
No deck description has yet been added by the author.
20  cards
Marketing Environment
No deck description has yet been added by the author.
14  cards
Marketing Research: Marketing Management
No deck description has yet been added by the author.
5  cards
Consumer Behaviour
No deck description has yet been added by the author.
38  cards
Market Segmentation
No deck description has yet been added by the author.
15  cards
Targeting
No deck description has yet been added by the author.
11  cards
Product Positioning
No deck description has yet been added by the author.
13  cards
Essay questions
No deck description has yet been added by the author.
15  cards
Extensive Marketing Comoponents
No deck description has yet been added by the author.
8  cards
Steps in Consumer Decision Making Process
No deck description has yet been added by the author.
6  cards
Criteria for selecting potential target market
No deck description has yet been added by the author.
6  cards
Describe Consumer Groups
No deck description has yet been added by the author.
6  cards
Criteria for effective segmentation
No deck description has yet been added by the author.
6  cards
Primary and Secondary Data
No deck description has yet been added by the author.
10  cards
7 Positioning Methhods
No deck description has yet been added by the author.
8  cards
Group factors influencing Consumer Behaviour
No deck description has yet been added by the author.
5  cards
Steps in Positioning Process
No deck description has yet been added by the author.
7  cards
Behavioural Segmentation
No deck description has yet been added by the author.
8  cards
Target Market Strategies
No deck description has yet been added by the author.
4  cards

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essentials of marketing

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