This class was created by Brainscape user Conor Horgan. Visit their profile to learn more about the creator.

Decks in this class (52)

1.1 An Overview of the Financial System
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62  cards
1.2 Trends in the Financial Sector
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18  cards
1.3 Financial Intermediation
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17  cards
1.4 The Sources and Applications of Funds
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5  cards
1.5 New Types of Financial Services Provision
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15  cards
2.1 The Importance of Competition
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23  cards
2.2 The Competition Situation in the UK
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19  cards
2.3 The Need to Promote More Competition
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3  cards
2.4 Methods of Increasing Competition
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25  cards
2.5 The Consumer Environment and the Determination of Consumer Choice
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10  cards
3.1 The Sustainability of the Financial Services System
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28  cards
3.2 The Sustainability of Individual Providers Within the Financial Services System
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10  cards
3.3 The Sustainability of Financial Products
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8  cards
3.4 Trends in (Un)sustainability
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20  cards
3.5 Conclusion
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1  cards
4.1 How the media treat financial matters
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27  cards
4.2 Extreme reporting Vs the balanced view
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9  cards
4.3 Behind the headlines
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6  cards
4.4 The media as watchdog
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5  cards
5.1 The external environment and PESTEL analysis
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7  cards
5.2 The political environment
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26  cards
5.3 The economic environment
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33  cards
5.4 The social environment
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24  cards
5.5 The technological environment
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1  cards
5.6 The legal environment
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12  cards
6.1 Change, uncertainty, risk and loss
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15  cards
6.2 Changing rates of inflation
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18  cards
6.3 Volatility in the stock market
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3  cards
6.4 Economic uncertainty
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6  cards
6.5 Attitudes to credit and debt
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4  cards
6.6 Institutional issues
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32  cards
6.7 Changing weather patterns
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5  cards
6.8 Religious attitudes to financial products
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8  cards
6.9 Ethical and environmental concerns
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3  cards
6.10 Terrorist attacks
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7  cards
7.2 Targeting consumer groups
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4  cards
7.3 Marketing materials and information
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2  cards
7.4 The small print and regulatory requirements
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9  cards
7.5 Different types of marketing
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4  cards
7.6 Different advertising methods
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8  cards
7.7 Ethics, sustainability, CSR and environmental issues in marketing literature
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15  cards
7.8 Evaluating the marketing effort
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1  cards
7.9 How different approaches fit different business contexts
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4  cards
7.10 Marketing and the wider industry context
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8  cards
7.11 Marketing and the changing financial services industry
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1  cards
8.1 Managing the customer relationship
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26  cards
8.2 Attracting and retaining customers
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12  cards
8.3 Achieving customer satisfaction
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8  cards
9.1 Meeting the needs, wants and aspirations of a market segment
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15  cards
9.2 Market research in financial services
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15  cards
9.3 The product development process
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9  cards
Randoms
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8  cards

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dipsfs unit 4

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