digital marketing Flashcards

Decks in this Class (11):

• Week 1

  Week 1

  Sample Cards:

  define integrated marketing communicatio,

  define brand equity,

  define brand recognition lowest
  12 Cards
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• Week 2

  Week 2

  Sample Cards:

  3 types of benefits,

  explain functional benefits,

  explain symbolic benefits
  14 Cards
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• Week 3

  Week 3

  Sample Cards:

  what is the tri 3 component of attribute,

  what is persuasion,

  define a source
  21 Cards
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• Week 4

  Week 4

  Sample Cards:

  explain persuasion,

  you can increase the likelihood that som,

  define cooperate advertising
  19 Cards
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• Week 5

  week 5

  Sample Cards:

  examples of marketing communication obje,

  benefits of advertising,

  arguments against advertising
  25 Cards
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• Week 6

  week 6

  Sample Cards:

  objectives must be,

  define media,

  define vechiles
  30 Cards
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• Week 7

  week 7

  Sample Cards:

  multi lateral communication of digital m,

  key differences with traditional marketi,

  differences between traditional in depth
  10 Cards
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• Week 8

  week 8

  Sample Cards:

  explain advertising broadcast objectives,

  explain advertising print support object,

  explain point of purchase print support
  17 Cards
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• Week 9

  week 9

  Sample Cards:

  define direct marketing and examples,

  advantages of direct marketing,

  disadvantages of digital marketing
  24 Cards
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• Week 10

  week 10

  Sample Cards:

  importance of personal selling,

  advantages of personal selling,

  disadvantages of personal selling
  28 Cards
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• Week 11

  week 11

  Sample Cards:

  define sposorship,

  advantages of sponsorship,

  disadvantages of sponsorship
  21 Cards
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