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digital and social media strategies

This class was created by Brainscape user Niek Huggers. Visit their profile to learn more about the creator.

By: Niek Huggers
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Decks in this class (10)

W1: B. de Langhe and S. Puntoni, Leading With Decision-Driven Data Analytics, MIT Sloan Management Review, Dec. 7, 2020.
No deck description has yet been added by the author.
6  cards
W1: Chintagunta,P.,Hanssens,D. & Hauser,J.(2016).Marketing and Data Science: Together the Future is Ours. NIM Marketing Intelligence Review,8(2) 18-23.
No deck description has yet been added by the author.
6  cards
W2: Slides
No deck description has yet been added by the author.
9  cards
W2: Amazon (2021a). What is marketing attribution? A beginner’s guide Links to an external site.
No deck description has yet been added by the author.
12  cards
W2: Kinley, J. (2019). Data-Driven Marketing Attribution Custom Attribution with Cooperative Game Theory.
No deck description has yet been added by the author.
7  cards
W2: Marketing Attribution with Markov _ by James Kinley _ Towards Data Science.pdf
No deck description has yet been added by the author.
6  cards
W3: Amazon (2021b). What is a media mix and why is it important?
No deck description has yet been added by the author.
5  cards
W3: Accenture Market Mix Optimization PapeR
No deck description has yet been added by the author.
10  cards
W3: Slides (MMM MMO)
No deck description has yet been added by the author.
10  cards
W4: Slides (Field Experiments)
No deck description has yet been added by the author.
0  cards

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digital and social media strategies

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