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copywriting

This class was created by Brainscape user Jacobus Bourchier. Visit their profile to learn more about the creator.

By: Jacobus Bourchier
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Decks in this class (18)

Headline Types
What are the types of headlines,
What are the types of curiosity i...,
What are the types of desire head...
9  cards
10-Step Copywriting Framework
What are the 10 steps,
Grab their attention headline sub...,
Problem setup provide solution
11  cards
CB: Quickstart Copy Formulas
Effective copywriting formulas,
Variation 1 yes and,
Variation 2 yes but
5  cards
CB: Market Research + Customer Avatar + Avatar Transformation
Step 1 choosing a niche,
Step 2 understanding the journey ...,
Step 2 name your target persona
4  cards
CB: The F.A.B. Principle
What does fab stand for,
Features,
Advantages
5  cards
Headlines + Problem Setup Details (1 & 2)
1 3 key principles of effective h...,
4 6 key principles of effective h...,
7 8 key principles of effective h...
14  cards
Long-Form Sales Page Copy
Design or copy first,
How long should my sales page be,
What are the 3 questions an effec...
3  cards
Landing Page Copy
What is a landing page,
Whats the main difference between...,
Key components of a landing page
4  cards
Video Sales Letter (VSL) Scripting
What is a vsl,
How long should a vsl be,
What are the main components or s...
12  cards
Webinar Copy
What is the purpose of a webinar,
What is a webinar about,
How should you think about webinars
9  cards
Email Copywriting
Email copywriting primer,
Subject line tip,
Email tips
23  cards
Micro Copy for E-Commerce: Shopping Carts/ Checkout Pages
Shopping Carts, Checkout Pages, Upsells, Cross Sells
12  cards
Micro Copy for E-Commerce: Confirmation & Thank You Pages
Post purchase mirco copy,
Post purchase mirco copy,
Remember to us ____
8  cards
Micro Copy for E-Commerce: Error Messages, 404 Pages, On-Boarding
Error messages 404 pages and on b...,
Make sure to ____,
Even a ___
5  cards
Micro Copy for E-Commerce: CTA, Pop-Ups & Opt-In's
The most important thing is to _____,
Make sure to _____,
Before you start _____
4  cards
Copywriting Basics
What is copywriting,
Why is copywriting important,
What is blue ocean strategy
7  cards
Make Your Offer + Add Bonuses + Stack Value (5 & 6)
What is the takeaway sale method,
Example of the takeaway sale method,
What else does the takeaway sale ...
7  cards
Price Reveal + Injecting Urgency/Scarcity & Warning (Step 7 & 8)
Its important to be ____,
Start with _____,
Price reveal ideas
5  cards

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copywriting

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