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business- theme 1

This class was created by Brainscape user Hannah Hunter. Visit their profile to learn more about the creator.

By: Hannah Hunter
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Decks in this class (19)

The Market
What is the market share formula
1  cards
Market segmentation
What is market segmentation,
What is the geographic market seg...,
What is the demographic market se...
7  cards
Market positioning
What is market positioning,
What are the advantages of a mark...,
What are the disadvantages of a m...
6  cards
Demand
What is a substitute good,
What are the factors leading to a...,
What is a complimentary good
5  cards
Supply
What is supply,
What are the factors leading to a...
2  cards
Markets
0  cards
PED and YED
What does elastic demand mean,
What does inelastic mean,
Are inelastic goods a necessity o...
12  cards
Product design
What is in the design mix triangle,
What are current social trends
2  cards
Branding and promotion
What is the marketing mix,
What is promotion,
What are the aims of promotion
9  cards
Pricing strategies
What is the cost plus pricing str...,
What is the cost plus pricing cal...,
What are the benefits and drawbac...
13  cards
Distribution channels
What is distribution,
What can distribution be linked to,
What is an example of a manufactu...
10  cards
Marketing strategy
What does the boston matrix assume,
What is the question mark,
What is the dog
10  cards
Approaches to staffing
What does seeing staff as an asse...,
What does seeing staff as a cost ...,
Why do businesses prefer flexible...
12  cards
Recruitment selection and training
Why might a business need new staff,
What is a person specification,
What is internal and external rec...
12  cards
The product lifecycle
0  cards
Motivation in theory
What is taylor s scientific manag...,
What is mayo s human relations th...,
What is maslow s hierarchy of needs
6  cards
Leadership
What are leadership characteristics,
What is an autocratic leadership,
What is a paternalistic leadership
7  cards
Role of an entrepreneur
What are the roles of an entrepre...,
What is an intrapreneur,
What are the barriers to entrepre...
6  cards
Entrepreneurial motives and characteristics
What are the characteristics of a...,
What are the financial motives fo...,
What are the non financial motive...
4  cards

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business- theme 1

  • Class purpose General learning

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