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business marketing 1.1.1

This class was created by Brainscape user javin bharakhada. Visit their profile to learn more about the creator.

By: javin bharakhada
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Decks in this class (16)

Theme 1: Marketing 1.1.1
What is a niche market and give c...,
What is a mass market and give ch...,
What is market size
12  cards
1.1.2 Market Research
What is product orientation,
What is market orientation,
What is primary research
7  cards
1.1.3 Market positioning
What is market mapping,
What is product differentation
2  cards
1.2.1 Demand
What are the changes in prices of...,
Explain changes in consumers income,
What are demographics
4  cards
1.2.2 Supply
What happens if the cost of produ...,
How has new technology helped bus...,
What are indirect taxes
4  cards
1.2.4/1.2.5 PED & YED
What is the calculation of ped,
What are the factors which affect...,
What is the calculation of yed
3  cards
1.3.1 product/service design
What is ethical sourcing
1  cards
1.3.2 Branding and promotion
What are the types of promotion,
What are the types of branding,
Name a benefit of strong branding
3  cards
1.3.5 marketing strategy
Draw and describe the product lif...
1  cards
1.4.1 Managing people
How can staff be seen as a cost i...,
How can staff be seen as an asset...,
What is flexible working
6  cards
Other business topics
What is a trading bloc,
What is foreign direct investment...,
What is protectionism
7  cards
1.4.2 Recruitment, selection and training
Name one disadvantage of recruitment,
Induction training on the job tra...
2  cards
1.4.4 Motivation
Why is motivation important for a...,
What are some financial motives f...,
What are some non financial motiv...
7  cards
1.5.2 entrepreneurial motives
What are the characteristics of a...,
What are the financial reasons fo...,
What are the non financial reason...
3  cards
1.5.4 forms of Businesses
What is a sole trader,
What is a partnership,
What is a private limited company
3  cards
1.5.5 Business choices
What is opportunity cost,
What is trade off
2  cards

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business marketing 1.1.1

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