This class was created by Brainscape user Jamie West. Visit their profile to learn more about the creator.

Decks in this class (24)

1.1.1 The Market
Market definition,
What is the aim of market research,
What is a mass market
12  cards
1.1.2 Market Research
What is product orientation,
What is product orientation,
What is primary research
9  cards
1.1.3 Market Positioning
What is market positioning,
What is market mapping,
What are the advantages of market...
7  cards
1.2.1 Demand
What is demand,
What is the largest place that a ...
2  cards
1.2.2 Supply
What is supply,
What is the relationship between ...,
Where is the next decision to be ...
3  cards
1.2.3 Markets
What is a market,
What is an equilibrium price and ...,
3  cards
2.1.1 Internal Finance
Where does internal finance come ...,
How else can a business raise int...
2  cards
2.1.2 External Finance
What are the external sources of ...,
Is this method of finance risky,
When is the best time to use this...
3  cards
2.1.3 liability
What is unlimited liability,
What does unlimited liability mea...,
What sources of finance have unli...
6  cards
2.1.4 Planning
What is a cash flow forecast,
What is cash inflow,
What is cash outflow
6  cards
2.2.1 Sales Forecasting
What is sales forecasting,
What is the purpose of sales fore...,
What is time series data
6  cards
2.2.2 Sales, revenues and costs
What is sales volume,
What is sales volume used for,
What is sales revenue
7  cards
2.2.3 Break Even
What is contribution,
Contribution formula,
Total contribution formula
6  cards
2.2.4 Budgets
What are budgets,
What are income budgets,
What are expenditure budgets
7  cards
3.1.1 Corporate Objectives
What is a mission statement,
What makes a good mission statement,
Benefits of a strong mission stat...
6  cards
3.1.2 Theories Of Corporate Strategy
What is corporate strategy,
What factors does ansoff s matrix...,
What are the benefits of ansoff s...
7  cards
3.1.3 SWOT analysis
What is swot analysis,
What are the internal strengths o...,
What are the weaknesses
5  cards
3.1.4 Impact Of External Influences
What is pestle analysis,
What does pestle stand for,
What are the political factors
8  cards
3.2.1 Growth
Where can growth occur,
Why does a business grow,
What are the issues that are asso...
3  cards
3.2.2 Mergers And Takeovers
What is a merger,
What is a takeover,
What is integration
11  cards
3.2.3 Organic Growth
What is inorganic growth,
What is organic growth,
What is the major difference betw...
6  cards
3.2.4 Reasons For Staying Small
Reasons behind staying small
1  cards
3.3.1 Quantitative Sales Forecasting
What are the positives of quantit...,
What are the limitations of qsf
2  cards
3.3.2 Investment Appraisal
What is investment appraisal,
What are the three main methods a...,
What is the payback method
10  cards

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