This class was created by Brainscape user Ally Marshall. Visit their profile to learn more about the creator.
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Ally Marshall
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Decks in this class (31)
Section 1.1.1 Introduction to Marketing
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Section 1.1.2 The Market
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Section 1.1.3 Market Research
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Section 1.1.4 Market Positioning
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Section 1.2.5 Demand
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Section 1.2.6 Supply
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Section 1.2.7 Markets and Equilibrium
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Section 1.2.8 Price Elasticity of Demand
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Section 1.2.9 Income Elasticity of Demand
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Section 1.3.10 Product and Service Design
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Section 1.3.11 Branding and Promotion
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Section 1.3.12 Pricing Strategies
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Section 1.3.13 Distribution
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Section 1.3.14 Product Life Cycle and Portfolio
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Section 1.3.15 Marketing Strategy
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Section 1.4.17 Approaches to Staffing
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Section 1.4.18 Recruitment, Selection and Training
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Section 1.4.19 Organisational Design
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Section 1.4.20 Motivation In Theory
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Section 1.4.21 Motivation In Practice
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Section 1.4.22 Leadership
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Section 1.5.23 Role of an Entrepreneur
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Section 1.5.24 Entrepreneurial Motives and Characteristics
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Section 1.5.25 Business Objectives
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Section 1.5.26 Forms of Business
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Section 1.5.27 Business Choices
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Section 1.5.28 Moving from Entrepreneur to Leader
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Section 2.1.30 Sources of Finance: Internal and External
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38
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Section 2.1.31 Liability and Finance
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38
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Section 2.1.32 Planning and Cash Flow
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57
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Defenitions to remember for this test
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26
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Looking for something else?
Business
- 23 decks
- 1826 flashcards
- 9 learners
Decks:
11 Meeting Customer Needs, 12 The Market, 13 Marketing Mix And Strategy, And more!
